Dynamic Signal is hiring a

Director of Demand Generation

San Bruno, United States

Driving on and offline demand generation for our marketing team, this role will be directly responsible for driving new business for our enterprise and mid-market business. This important role drive the overall demand generation plan by partnering with different marketing functions and the sales organization to drive high velocity growth.


  • Drive the overall demand generation plan by partnering with different marketing functions and the sales organization 
  • Understand the needs of our target audience, marketers and communication professionals, and translate those needs into interesting, creative, and personalized marketing programs that drive measureable business results
  • Develop a strategic and integrated Account-Based Marketing program to target our top tier Enterprise accounts
  • Own select paid program channels for vendor management, negotiations, communications, execution, and analysis 
  • Ensure programs deliver on marketing qualified lead and cost per qualified lead goals
  • Write, edit, and launch targeted database emails and nurturing programs in Marketo 
  • Create and deploy A/B testing for email copy, CTAs, subject lines, and more 
  • Own list builds and segmentation in Marketo for all email programs 
  • Analyze program performance and marketing attribution, continually optimizing for conversions 
  • Collaborate across content, social, creative, and events to execute integrated marketing programs 
  • Determine ongoing improvements to the qualified lead flow and reporting process to sure leads are correctly qualified, routed and their impact is measured



Qualifications / Skills

  • Bachelors Degree, MBA a plus 
  • 5+ years of experience in a fast paced, demand generation focused marketing organization for a high-growth SaaS organization
  • Proven ability to grow and nurture a database with increasing conversion and decreasing costs
  • Comfortable setting an MQL and conversion goal and associated budget and experience delivering against those goals
  • A demonstrated understanding of the sales funnel and focus on driving leads, MQLs, and SQLs
  • Marketo Certified Expert or 3+ years of Marketo experience 
  • Experience marketing to large enterprises using online techniques
  • Online program management experience including PPC, content syndication, paid emails, and advertising 
  • Experience building and growing a mar tech stack with continual innovation
  • Excellent analytical skills with experience measuring marketing attribution 
  • Some experience and familiarity using Salesforce.com to track marketing results
  • Intellectual curiosity - you strive to learn more about the customer and their goals - and how Dynamic Signal solves them 
  • 1+ years of management experience 
  • Experience marketing to both SMB and Enterprise companies 
  • Excellent communication, presentation, and writing skills—you will be writing your own emails and landing pages, and will be presenting to sales or at industry conferences 
  • Not afraid to be a player/coach
  • Account based marketing campaign and/or software experience is highly desired
  • Bonus points for Up to date and working knowledge of website management and SEO techniques
  • Bonus points for experience with toutapp customer communication tools like gainsight and free trial conversion optimization experience 

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