Wayfair is looking for an experienced senior leader to drive digital growth marketing strategy and execution for one of our Lifestyle Brands: Joss & Main. This role represents a significant opportunity to drive the marketing agenda for Joss & Main by injecting creativity, innovation, and analytics into our approach and working across teams to improve the customer experience for Joss & Main customers.
The Director will be responsible for leading customer acquisition and retention across channels. In addition, the Director will lead a strong team, communicating effectively with stakeholders across departments (e.g., Product Management, Category Management, Engineering), executing against their plan, and measuring performance. You will also develop/refine the playbook which will be used by to drive revenue growth for the Joss & Main brand.
This is a unique opportunity for a highly motivated and entrepreneurial individual to contribute in a very significant way to Wayfair’s rapid growth and leadership in e-commerce.
- Define KPIs for Joss & Main marketing team, and establish stretch goals for 3-6-12 month time windows
- Define, pilot, and rapidly iterate a marketing strategy, with an understanding and strategic view on all internal/external factors and influences
- Manage and optimize a multimillion dollar marketing budget to meet ROI goals
- Partner with and leverage internal teams to help drive agenda and implementation
- Closely monitor campaign performance daily and react to deviations from plan quickly.
- Relentlessly drive growth through innovative strategies and meticulous execution to drive step change improvements in performance.
- Institute rigorous test-and-learn methodology to achieve desired results.
- Develop talent within the organization, mentoring/developing team
- 8-10 years online marketing experience OR experienced consultant or investment banker looking to make move to Internet commerce leader and take direct PL accountability
- Ability to communicate effectively to senior and executive management; exceptionally strong written and verbal communication skills that can be tailored to internal partners
- Seasoned in managing timelines, delivery, dependencies, communication across teams
- Able to pivot readily and react to real-time data
- Comfortable in a data-driven business environment
- Excellent interpersonal and team building skills including experience managing high performing teams
- Positive, people-oriented, and energetic attitude
Wayfair Inc. offers an extensive selection of home furnishings and décor across all styles and price points. The Wayfair family of brands includes:
- Wayfair, an online destination for all things home
- Joss & Main, where beautiful furniture and finds meet irresistible savings
- AllModern, a go-to online source making modern design more accessible
- DwellStudio, a design house with a decidedly modern vibe
- Birch Lane, a collection of classic furnishings and timeless home décor
Wayfair generated $3.14 billion in net revenue for the twelve months ended September 30, 2016. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, the company employs more than 5,600 people.