Wayfair is hiring a

Manager, B2B Marketing

Boston, United States

Manager, B2B Marketing

Wayfair is looking for a strategic, analytical leader to aggressively drive our customer acquisition strategy and execution for Wayfair’s B2B business. The B2B business is one of the fastest-growing business lines within Wayfair, and this person will be responsible for that continued growth. As such, this is an extremely visible role central to the success of the business.

The Manager will work across multiple parts of the company to execute on the growth vision he or she sets for the B2B marketing organization. This is a highly strategic role where you will build and develop new capabilities for Wayfair, drive and execute on an aggressive testing plan to drive rapid learnings, and overall partner across the organization to drive best practices.

Given the nature of this role, a qualified candidate must have strong quantitative and analytical skills. This role is a key e-commerce entry point for top-tier consultants, investment bankers, and others looking to enter into the e-commerce space in a high impact role with significant growth potential into a broader leadership position.


  • Define KPIs for B2B acquisition growth, and establish stretch goals for 3-6-12 month time windows
  • Define, pilot, and rapidly iterate channel marketing strategy, with an understanding and strategic view on all internal/external factors and influences
  • Partner across the organization to develop internal tools and develop new capabilities to support marketing efforts
  • Relentless drive growth through innovative strategies and meticulous execution to drive step change improvements in performance
  • Institute rigorous test-and-learn methodology to achieve desired results


  • 4+ years professional experience - ideally in management consulting, investment banking, or digital marketing
  • Senior presence able to clearly and consistently work side-by-side with a broad range of seniorities and functions from CEO to sales to deliver complex initiatives on-time, on-budget, and over target
  • Seasoned in managing timelines, delivery, dependencies, communication across teams
  • Comfortable in a data-driven business environment and able to pivot readily based on real-time data
  • Excellent interpersonal and team building skills including experience managing high performing teams
  • Positive, people-oriented, and energetic attitude


About Wayfair:

Wayfair Inc. offers an extensive selection of home furnishings and décor across all styles and price points. The Wayfair family of brands includes:

  • Wayfair.com, an online destination for all things home
  • Joss & Main, where beautiful furniture and finds meet irresistible savings
  • AllModern, a go-to online source for modern design
  • DwellStudio, a design house for fashion-forward modern furnishings
  • Birch Lane, a collection of classic furnishings and timeless home décor

Wayfair generated $2.25 billion in annual sales in 2015 and $786.9 million in net revenues for second quarter 2016. Wayfair employed 5,398 people as of June 30, 2016 and is headquartered in Boston, Massachusetts with operations throughout North America and Europe. The company has previously been named one of America’s Most Promising Companies by Forbes Magazine and selected by the Boston Business Journal and Glassdoor.com as a Top Company to Work For and Top Company for Well Balanced Life.


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