Responsible for managing the marketing activity – campaigns and promotions that THE ICONIC executes in collaboration with a portfolio of our key strategic brandpartners
End-to- end campaign and promotion management
Building strong relationships with our brand partners, aligning ICONIC commercial or brand objectives with those of our brand partners to create brilliant campaigns that engender a sense of brand love within our consumers.
Deliver continuous post-campaign analysis and ongoing reporting to internal stakeholders as well as provide performance reporting and insights to our brand partners.
Budget management and reporting to provide transparency on investment and ROI on a brand partner level.
Use Google Analytics and other software to understand engagement data; provide insights to internal stakeholders incl. management; and pro-actively derive an action plan.
Building strong relationships with internal teams (e.g. buying, planning, production, customer care online marketing) to ensure commercial objectives are delivered across channels.
Act as a "customer champion" to ensure campaigns and onsite messaging (creative, messaging, experience) are customer focused. Applies also to internal customers to ensure the end to end customer experience is first class.
Works with internal production and editorial content teamto produce and develop content and concept imagery for campaigns to deliver ongoing customer engagement
Works directly with the Senior Marketing Manager on the Trade Marketing Strategy and other selected projects
Support the buying team with brand acquisition pitches
Strong relationship building and interpersonal skills
A broad marketing skill-set with creative flair to add value in creative brainstorming and campaign concepting
Highly organised with multi-tasking skills second-to- none
Highly developed communication, stakeholder and project management skills
Proven track record in successfully leading cross-functional project teams
Analytical and data-driven with very strong reporting skills
Service-oriented and experienced in putting the customer first
Experience in the digital/online space with a passion for social media and emerging channels
High attention to detail
Confident user of Google Analytics and the MS Ofiice suite
A love of fashion
Tertiary qualification/s in business, commerce, or marketing discipline (beneficial)