Rent the Runway is hiring an

Associate Manager, Acquisition Marketing

About Rent the Runway:

Described by Forbes as “Tech’s Next Billion Dollar Star” Rent the Runway is set to disrupt the $1.7T Global Fashion Industry by ensuring that rental is a habitual, convenient, daily part of getting dressed. We believe that every woman in the U.S. and soon every woman in the world, should have a subscription to fashion that is powered by a mobile-first experience, aided by top- notch customer service and serviced by omni-channel capabilities. We also believe that fashion is an industry that should be democratized by giving everyone access to the real thing and the associated feelings of self-confidence that comes with. Since our launch in late 2009, we have raised over $125MM and built a transformative business model, proprietary technology all coded in-house, a unique reverse-logistics operation and one of the most beloved brands on earth. 5MM women in the U.S. are members of our community - many have used Rent the Runway for some of the most important events in their lives. We have also launched a foundation to support female entrepreneurship and help women build scalable businesses. There is a revolutionary spirit in our founding DNA that permeates to our culture today; Our team is smart, aggressive, entrepreneurial and ready to continue challenging old systems and rewriting new rules.

Position Overview:

As the Associate Manager of Acquisition Marketing, you will be responsible for developing campaigns across all stages of the customer acquisition lifecycle including awareness, consideration, registration and activation - ultimately growing Rent the Runway’s customer base. Are you a super-talented individual with innovative ideas on how to introduce Rent the Runway to prospective and current customers? If this sounds like you, plus you have a passion for inciting purchase behavior within target audiences, keep reading!

Responsibilities:

  • Develop highly efficient series of paid advertising campaigns to generate awareness and elevate the company’s status within the right audience

  • Coordinate targeted social media ad exposure (especially Facebook), as well as display and affiliate advertising campaigns in both mobile and web

  • Collaborate with cross-functional teams (creative, copy, broader marketing team) to develop optimal ad messaging and ensure a streamlined approach to the creative development process

  • Concept, optimize and launch highly effective messaging that drives ROI for Rent the Runway

  • Manage relationships with external agency partners to ensure Rent the Runway gets the very best standard of service

  • Explore new forms of acquisition channels to position Rent the Runway at the front of new opportunities

  • Provide detailed input and guidance on other aspects of a successful marketing campaign – press, partnerships, etc.

Qualifications:

  • Bachelor’s degree plus 2-5 years of experience in digital/ecommerce marketing

  • Familiarity communicating with and developing messaging for customers of a consumer brand

  • Proven track record creating content for targeted audiences and optimizing for a particular outcome - conversions, engagement, clicks etc.

  • Must be highly qualitative, analytical, and a technical self-starter

  • Strong knowledge of online analytics/business intelligence tools

  • Curious nature and unending desire to expand one’s knowledge base in digital and paid marketing

  • Strong bias for action and a get things done attitude

  • Must have a strong entrepreneurial drive and be resourceful - need to thrive in a fast paced, constantly changing environment

  • Ability to be hands on driving both strategy and day-to-day execution in a fast paced startup environment

  • Strong project management skills to ensure internal execution against plans

  • Experience working for the direct to-consumer division of a multi-channel retailer or subscription-based e-commerce business is a plus

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