About Rent the Runway:
Described by Forbes as “Tech’s Next Billion Dollar Star” Rent the Runway is set to disrupt the $1.7T Global Fashion Industry by ensuring that rental is a habitual, convenient, daily part of getting dressed. We believe that every woman in the U.S. and soon every woman in the world, should have a subscription to fashion that is powered by a mobile-first experience, aided by top- notch customer service and serviced by omni-channel capabilities. We also believe that fashion is an industry that should be democratized by giving everyone access to the real thing and the associated feelings of self-confidence that comes with. Since our launch in late 2009, we have raised over $125MM and built a transformative business model, proprietary technology all coded in-house, a unique reverse-logistics operation and one of the most beloved brands on earth. 5MM women in the U.S. are members of our community - many have used Rent the Runway for some of the most important events in their lives. We have also launched a foundation to support female entrepreneurship and help women build scalable businesses. There is a revolutionary spirit in our founding DNA that permeates to our culture today; Our team is smart, aggressive, entrepreneurial and ready to continue challenging old systems and rewriting new rules.
As the Associate Manager of Acquisition Marketing, you will be responsible for developing campaigns across all stages of the customer acquisition lifecycle including awareness, consideration, registration and activation - ultimately growing Rent the Runway’s customer base. Are you a super-talented individual with innovative ideas on how to introduce Rent the Runway to prospective and current customers? If this sounds like you, plus you have a passion for inciting purchase behavior within target audiences, keep reading!
Develop highly efficient series of paid advertising campaigns to generate awareness and elevate the company’s status within the right audience
Coordinate targeted social media ad exposure (especially Facebook), as well as display and affiliate advertising campaigns in both mobile and web
Collaborate with cross-functional teams (creative, copy, broader marketing team) to develop optimal ad messaging and ensure a streamlined approach to the creative development process
Concept, optimize and launch highly effective messaging that drives ROI for Rent the Runway
Manage relationships with external agency partners to ensure Rent the Runway gets the very best standard of service
Explore new forms of acquisition channels to position Rent the Runway at the front of new opportunities
Provide detailed input and guidance on other aspects of a successful marketing campaign – press, partnerships, etc.
Bachelor’s degree plus 2-5 years of experience in digital/ecommerce marketing
Familiarity communicating with and developing messaging for customers of a consumer brand
Proven track record creating content for targeted audiences and optimizing for a particular outcome - conversions, engagement, clicks etc.
Must be highly qualitative, analytical, and a technical self-starter
Strong knowledge of online analytics/business intelligence tools
Curious nature and unending desire to expand one’s knowledge base in digital and paid marketing
Strong bias for action and a get things done attitude
Must have a strong entrepreneurial drive and be resourceful - need to thrive in a fast paced, constantly changing environment
Ability to be hands on driving both strategy and day-to-day execution in a fast paced startup environment
Strong project management skills to ensure internal execution against plans
Experience working for the direct to-consumer division of a multi-channel retailer or subscription-based e-commerce business is a plus
This job opening has been filled or removed by the company.
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