We are seeking a startup Founder, alongside a founding team to help drive initial audience development and marketplace seeding for an elderly care marketplace that we’ve built within Founders Factory. This means we’re looking for a Founder CEO as well as a Founder Head of Product and/or Marketing. This is a product that sits in a huge and growing market, empowering families and materially improving the quality of life for the elderly. For the right leadership team, this is an incredible opportunity to join a startup where the early leg work in launching the business is complete, product is built and in market, partners are signed, and where you have the opportunity to take this business to scale.
The elderly care industry is at a breaking point and families looking for care struggle to find quality carers they trust. As the aging population grows, more and more people are in need of care and it’s estimated that by 2030, there will be 2M people aged over 65 without adult children to provide care for them. As a result, those in need of care are often forced to go without. Those paying for care have no guarantee of quality and reliability, and carers are often under-trained, underpaid and over-stretched, without the tools they need to provide high quality elderly care.
Overall, the market is severely under-developed, but the most acute problems are reporting and profiling: those organising care have no visibility on which carer turns up, what time they arrive or what tasks they complete, without being there in person; and carers often turn up to a care visit without having any information about the person they are caring for.
Florence uses a friendly interface to improve the care experience and improve the elderly care market. It empowers caregivers with all the information they need to deliver top quality care, spend less time on paperwork, and spend more time with the people who need their help. It also gives care-seekers greater transparency over who their carers are, their background and experience, and handy reports on each care visit so they know their loved ones are in safe hands.
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