Paddle is hiring an

ABM Manager

London, United Kingdom

As the SaaS space expands, there’s more potential than ever for growing software companies.  

Having a great product is only part of the journey. B2B SaaS companies today face endless competition, live or die by customer acquisition costs, have to earn customer loyalty every day, need to operate across borders, and must navigate increasingly complex regulations. 

Paddle alleviates this pain with its industrialised Revenue Delivery Platform that makes it easy for SaaS companies to respond faster and more precisely to every growth opportunity across acquisition, renewals and expansion.

Our all-in-one platform is purpose-built for modern SaaS execution and already powers growth for over 2000 software companies, globally. Our Revenue Delivery Platform integrates checkout, payment, and subscription management, making it easy for businesses to activate new business models, enter new markets, turn on new offerings, and renew subscriptions without friction and we handle compliance globally, so our Sellers always operate with full integrity.  

As ABM Manager you will be focused on driving global ABM strategy and execution in close collaboration with our sales and marketing teams. You will define, develop, execute and optimise 1:1 and 1: few account based programs against a target list of  accounts in our “Software Universe” that you will identify with Sales. You will have influence over our company’s success regarding sales and significant opportunity for personal growth and career development.

To be successful in this role, you have a team player mindset, have very strong attention to detail and data, understand the sales journey and Marketing’s role in it, and demonstrate strong cross-functional collaboration, especially with sales counter-parts.

What you'll do

  • Identify target accounts based on fit, intent and engagement, and be accountable for driving pipeline creation and acceleration goals.
  • Develop and launch 1:1 and 1: few account based marketing programs to successfully engage accounts and decision makers moving them effectively through buyer’s journey.
  • Build relationships with individual Account Executives and Business Development Representatives, understand unique account opportunity scenarios and guide the team on best ways to engage with their top accounts in different regions.
  • Partner with the Marketing team on targeted content strategy, planning and executing multi-channel programs: emails, events, digital, direct mail etc. across regions.
  • Actively monitor all campaign analytics, partnering with our Revenue Ops team to create appropriate reporting on campaign performance and communicate results optimally with recommended actions for optimisation.
  • Use data and industry best practices to formulate insights to optimise programs and plays for target accounts.

We'd love to hear from you if

  • You have 4+ years of B2B marketing experience with strong campaign or integrated marketing experience; 2 years prior Account Based Marketing experience.
  • You have previous experience working closely with a sales team. Direct sales or account management experience in a quota-carrying role would be a plus, but not required.
  • You have experience with Salesforce and tools like Outreach and HubSpot.
  • You have experience owning end-to-end execution of 1:1 and 1: few marketing programs and campaigns to creatively engage target accounts.
  • You acquire strong organisational skills with keen attention to detail and data.
  • You are experienced with influencing those who do not work for you directly.
  • You have experience collaborating across multiple internal teams and departments and building effective relationships.
  • You have a bias for action, results and delivery, with a high-quality bar.

Why you’ll love working at Paddle

We are a diverse team of around 140 people and care deeply about enabling a great culture which is inclusive no matter your background. We celebrate our diverse group of talented employees and we pride ourselves on our transparent, collaborative, friendly and respectful culture. We offer a full slate of benefits, including competitive salaries, stock options, pension plans, private healthcare and on-site coaching sessions. We believe in flexible working and offer all team members unlimited holidays and 3 months paid parental leaves regardless of gender. We value learning and will help you with your personal development where we can — from constant exposure to new challenges and annual learning stipend to regular internal and external training


About us

Our mission is to help software companies succeed — enabling them to focus on creating products the world loves. Thousands of companies rely on our revenue delivery platform to sell their software products globally, as well as our powerful analytics and marketing tools to understand and grow their businesses.

Our vision is to become the platform that all software companies use to run and grow their business. We aim to replace a fragmented ecosystem of specialised tools with a unified platform that removes the complex burden that comes with running a software business, whilst also providing unparalleled insight to help them grow faster.

Deloitte Fast 50 named us amongst the fastest growing software companies in the UK four years running, and we’ve raised over $93m in funding from incredible investors such as FTV Capital, Kindred, Notion, and 83North

Equal opportunities

We believe in having diverse teams in which everyone can be their authentic self is key to our success. We encourage people from underrepresented backgrounds to apply and we don't discriminate based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability or age. ​Our office is wheelchair friendly and we are a family-friendly employer​.

Be sure to follow us on LinkedIn to stay up-to-date on new opportunities at Paddle!