Zeno Group is hiring an

Account Executive, Brand

London, United Kingdom
Full-Time
About Zeno Group 

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2022 PRWeek Global Agency of the Year, 2022 PRWeek U.S. Large Agency of the Year, 2022 PRWeek Purpose Agency of the Year, PRovoke Best Large Agency to Work For in North America, 2021 PRovoke Global Creative Agency of the Year, 2021 PRovoke North American Agency of the Year, 2021 PRWeek Agency of the Year and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

Are you a creative thinker with a thirst for culture, and a finger on the pulse of what’s trending? Are you a digital native passionate about earned media, excited by media relations and a natural born networker? We’re looking for an Account Executive to join our Brand team in London, working on world-renowned lifestyle and FMCG clients, to tell brand stories and deliver best in class media coverage, across channels. You’ll be a results driven self-starter with excellent writing skills and brilliant attention to detail. An ambitious team player, with a positive attitude and a proactive mindset to ensure we are always ahead of the curve, delivering exceptional client service.
 
An Account Executive will demonstrate solid and well-rounded public relations skills, such as writing, media placement and client relationships. You will also be developing an understanding of market trends and issues as they affect client business. Your primary role is to activate an agreed programme, delivering media coverage and social results, build media and other contacts, and ensure coverage and activity is efficiently and accurately recorded and presented back to the client.
 
You are good at:

Workload Management

·       Time management - prioritising your own workload to ensure you meet deadlines  and objectives set by account managers and directors for each client - within the time allocated - and reporting to team members on progress. You will be given precise hours per month for each account that you work on
·       Working to activity plans - attending status meetings to ensure you understand client objectives and deadlines. Planning own work and meets all commitments against activity plans
 
Team Building

·       Working with team - ensuring team involvement and communication at all times
·       Motivation - demonstrating energy and enthusiasm to ongoing workload and projects
·       Briefing/informing the team - taking briefs from client and communicating goals, guidelines, and deadlines to team.
·       Communicating with supervisors to ensure they are updated on work in progress and briefed when having difficulty achieving required results
 
Client Relations

·       Client management - building solid relationships with assigned client contacts. Provide tactical counsel to all clients. Demonstrate a proactive stance with all assigned accounts by offering new ideas and new ways of generating success.
·       Market knowledge - actively working to create a good knowledge of current developments and trends affecting the clients' industries and markets. Actively work to track current developments and trends affecting the clients' industries and markets. Make sure you are able to use social media tools to track media, trends and topics and ensure timely and reactive replies for clients.
·       Analysing problems - anticipating and identifying problems relating to client work. Pre-empts issues that may arise and prepare to action appropriately

PR Skills

·       Writing – you will have the ability to write in a range of styles including news releases, case studies, articles and proposals, buddy mails, fact sheets, opinion pieces, blog entries etc
·       Media liaison - dealing with day to day enquiries; acting professionally when meeting the press at exhibitions and client events; establishing and building relationships; ensuring copy is prepared, approved and submitted in line with deadlines; researching and writing copy for features; writing and following up photo-call notices; closing the loop with all press opportunities.  Be aware of the difference of how bloggers and professional journalists operate in terms of codes of conduct, deadlines, engagement and  copy/content requirements.
Media Knowledge: it’s important to have in-depth knowledge of the media, for your specific clients and in general. This should include national, trade and online. You must be proficient in using basic media tools such as twitter, Radian 6, Lexis Nexis, Gorkana etc to research and develop insight on journalists, bloggers and client competition.
·       Media pitching - selling in articles/features over the phone and finding new story angles where possible. Understand the role social media can play in how PR content is developed, creating a longer news tail to stories and for creating a thought leadership platform for your clients.
·       Quality standards - producing high standard of work at all times, paying attention to detail and removing the possibility of careless errors. You will also work to maintain all company quality standards continually looking for areas of improvement.
·       Presentation skills - learning basic presentation skills and taking an active role in presentations wherever possible

Industry and Market Knowledge

·       Client market - maintaining a high understanding of client's business, new developments in the market/industry sector and use them to the client's advantage
·       Using technology - using software packages, the internet and research facilities to obtain relevant information. Understand trends in technology and media and how they impact the PR industry
·       Analysis and assimilation of current affairs - build general knowledge of the world as it impacts the client - gained through reading the nationals and keeping up to date on world affairs

About Zeno Group 

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2022 PRWeek Global Agency of the Year, 2022 PRWeek U.S. Large Agency of the Year, 2022 PRWeek Purpose Agency of the Year, PRovoke Best Large Agency to Work For in North America, 2021 PRovoke Global Creative Agency of the Year, 2021 PRovoke North American Agency of the Year, 2021 PRWeek Agency of the Year and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

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