Casper is hiring an

Analyst - Marketing Analytics

New York, United States

Job Overview

Casper is looking to recruit founding members of our Data and Analytics team. The Analyst will work directly with our Marketing Analytics Lead and other teams at Casper to define our marketing analytics strategy. Our goal is to be a data driven company, so there will be no shortage of interesting questions to answer!

We’re looking for someone to be the analytical firepower that drives our acquisition team, specifically:

  • Monitor all stages of the customer acquisition funnel from awareness to transaction, measure performance across all marketing channels, and create models to drive key marketing, product, and business decisions
  • Work with our multi-touch attribution model for online and offline marketing channels
  • Unearth actionable insights through both qualitative and quantitative research and provide optimization recommendations for future execution
  • Evaluate the performance of all marketing campaigns and uncover opportunities to improve customer acquisition
  • Create and maintain weekly, monthly and quarterly campaign performance reports to provide key learnings and feedback (trends, patterns, irregularity) for the Marketing team
  • Develop and maintain KPI reports that tell the story behind the data to non-technical team members so they can execute more effectively
  • Recommend budget allocations based on analytics and KPI reports


  • 2+ years of experience as a Data Analyst, Data Scientist or Management Consultant
  • Expert in Excel, SQL and web analytics tools / platforms (Google Analytics, Google Tag Manager)
  • Experience with attribution platforms (Convertro, Adometry, VisualIQ)
  • Familiarity with digital acquisition channels
  • Highly motivated self-starter
  • Flexible, adaptable, able to work in an entrepreneurial environment

Company Overview

Casper ( is a sleep brand that launched in 2014 with one perfect mattress sold directly to consumers — eliminating commission-driven, inflated prices. Its award-winning sleep surface was developed in-house, has a sleek design, and is delivered in a small, "how did they do that?" sized box. A year and a half after launching the mattress, Casper expanded its universally comfortable product line, which now includes a perfect pillow and sheets.

Now expanding into Europe, the company is one of the fastest growing consumer brands of all time with more than 100 full-time employees, $100M in revenue for 2015, and 100,000 Casper owners. Casper was named one of Fast Company's Most Innovative Companies in the World, and its eponymous mattress was crowned one of Time's Best Inventions of 2015.


  • Competitive salary + equity
  • Medical, vision, and dental insurance
  • Fitness stipend
  • Open vacation policy
  • Lots of free food and unlimited naps!