Scripbox is hiring an

Assistant Manager - Digital Marketing

Bengaluru, India
Full-Time

Responsibilities:

Individual Contribution (80%)

  1. Effectively manage the paid marketing budget for search & social media in order to drive traffic, increase conversions & maximize ROI. Own the targets set for the channels
  2. Plan, develop, implement & optimize comprehensive paid media strategy to increase brand visibility, drive new user acquisition and reduce customer acquisition cost
  3. Use Google Analytics or other analytics tools to create performance dashboards to track, report and analyze trends in key metrics. Build insights and create a robust action plan
  4. Identify new keywords, audience opportunities to expand/scale-up and increase the contribution of paid campaigns to overall business outcome
  5. Create and execute experiments to optimize campaigns and improve performance

Project Management (20%)

  1. Collaborate with internal product, creative and other teams to improve user experience and increase the effectiveness of the paid channels
  2. Collaborate with external platform teams - Google, Facebook & others to gain insights on the best practices at industry level, experiment new features and get ongoing support
  3. Support other business verticals within Scripbox for launching paid campaigns
  4. Create daily/weekly/monthly performance dashboards to present to leadership teams

 

Desired Skills and Experience:

  1. Experience in end-to-end campaign management and scaling up of paid online campaigns on search, social media with at least 2-3 years of hands-on experience
  2. Thorough understanding of analytics tools, digital marketing concepts, best practices, latest developments in paid marketing
  3. Experience in planning & strategy for paid online campaigns on search and social media along with performance reporting, monitoring & ongoing optimization
  4. Analytical/data-driven mindset, critical thinking to build insights that can generate business value
  5. Ability to multitask, collaborate with cross-functional teams and perform under strict deadlines to achieve business goals
  6. Strong verbal and written communication skills

 

Academic qualifications:

  1. BBA/MBA/BTech

 

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