Scripbox is hiring an

Assistant Manager – Marketing

Bengaluru, India
Full-Time

This person will be a part of the marketing team and responsible for strategy & execution of retention campaigns on owned channels & paid campaigns for new acquisition across search and social media

 

Responsibilities:

 

Individual Contribution (80%)

  1. Plan & implement lead nurturing & customer retention strategies to drive engagement, increase offering adoption, drive new AUM & user acquisition and increase participation
  2. Effectively manage the lead nurturing & retention campaigns/journeys using owned channels like email, sms, notifications etc., using WebEngage
  3. Manage paid marketing budget for search & social media in order to drive traffic, increase conversions & maximize ROI. Own the targets for the channels
  4. Use Google Analytics or Amplitude to create performance dashboards to track, report and analyze performance of paid & non-paid campaigns. Build insights and create an action plan for improvements
  5. Identify new keyword, audience opportunities to expand/scale up and increase the contribution of paid campaigns to overall business outcome
  6. Create and execute experiments to optimize campaigns and improve performance

Project Management (20%)

  1. Collaborate with internal product, creative and other teams to improve user experience and increase the effectiveness of the paid & owned channels
  2. Collaborate with external platform teams - Google, Facebook, WebEngage & others to gain insights on the best practices at industry level, experiment new features and get ongoing support
  3. Support other brand & creative teams for generating customer insights & campaign ideation
  4. Create daily/weekly/monthly performance dashboards to present to leadership teams

Desired Skills and Experience:

  1. Experience in end-to-end campaign management for customer retention & engagement using channels like email, sms & notifications. At least 3-4 years of hands-on experience is desired.
  2. Experience in scaling up of paid online campaigns on search, social media 
  3. Thorough understanding of analytics tools, digital marketing fundamentals, best practices, latest developments in email, sms, search & social media marketing
  4. Experience in performance reporting of key metrics, monitoring & ongoing optimization
  5. Analytical/data-driven mindset, critical thinking to build insights that can generate business value
  6. Ability to multitask, collaborate with cross-functional teams and perform under strict deadlines to achieve business goals
  7. Strong verbal and written communication skills

Academic qualifications

  1. BBA/MBA/BTech

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