About The Role
As Assistant Marketing Manager, you’ll work on strategic initiatives to drive new user growth. This will involve a visioning exercise for user growth leveraging outside-in and inside-out insights. You’ll lead initiatives to identify new 10x growth opportunities as well as structurally reduce CAC. This is a cross-functional role that works closely with the Creative, Product, Analytics and Tech.
What You Will Do
- Drive exponential user growth for Meesho
- Drive new user acquisition for Meesho by efficiently executing and scaling up Performance marketing campaigns on Google, Facebook and other digital media platforms.
- Carefully track the performance of campaigns and continually optimize them by taking various data cuts and doing in-depth solutioning.
- Keep experimenting with various constructs, campaign types, ad platforms etc. and generate actionable insights
- Own end-to-end channel management while liaising across functions - Creative, Product, Analytics and Tech
- Experiment & Scale new and emerging marketing opportunities, channels, user cohorts
- Drive continuous problem discovery to identify opportunity areas through research, outside-in and data analysis and recommend 10X user growth opportunities.
What Will You Need
- Bachelor's degree in any discipline is required – MBA is preferable
- 3-6 years of experience in Growth, Performance marketin experience with a high growth startup.
- Structured problem-solving with good communication skills.
- Data driven with good excel skills.
- Proven ability to take up high ownership.
- Exposure to UAC/App marketing campaigns will be a plus.
- Ability to collaborate with internal and external stakeholders (within the company)
- Enthusiastic about learning new skills and solving challenging problems
Meesho is India’s fastest growing e-commerce company. We started in 2015 with the idea of helping mom & pop stores to sell online. Today, 5% of Indian households shop with us on any given day 😎. We’ve helped over 15 million individual entrepreneurs start online businesses with zero investment. We’re democratising internet commerce by offering a 0% commission model for sellers on our platform — a first for India. We aim to become the e-commerce destination for Bharat. How? Find out from our blogs
Democratise internet commerce for everyone
Har Indian ka APNA MARKET