Agoda is hiring an

Associate Director - Vietnam

Ho Chi Minh City, Vietnam


Role Purpose:


This individual will bring a strong analytical acumen coupled with market place knowledge, a high level of sales savvy and the ability to recruit, motivate, coach and mentor subordinates. In addition, the capability to establish and develop long term relationships with both internal and external customers will be a key to the success of the role. Proven experience in managing a team, driven personality, disciplined work habits, strong ethic and attention to details will all be key to the role.

Responsibilities will include: (1) set strategic objectives in conjunction with Senior Management team in Head Office, (2) lead, coach and manage a team of market managers and coordinators to achieve set targets, (3) managing and optimizing a plan for partnering with hotels to drive operating goals, and (4) building high-level and long-lasting hotel groups relationships to enhance contracting efforts in the assigned countries destinations, (6) help define, implement and coordinate HR and administrative processes to ensure a smooth operation of the local office.



  • Initiate, acquire and develop direct hotel partnerships to meet Company’s objectives;
  • Ensure revenue goals for market and control costs within budget
  • Recruit, develop, manage, retain, lead a team of market managers and coordinators to ensure adherence to all targets and KPIs.
  • Ensure good and pro-active team work with subordinates, colleagues and superiors.
  • Provide the team and the senior management with regular, constructive and relevant feedback.
  • Prepare and present high quality weekly reviews.
  • Share and seek out best practices and knowledge
  • Lead training initiatives
  • Work with hotel partners to secure market deals and promotions with hotels
  • Ensure price competitiveness of product
  • Plan and execute regular and relevant partner visits according to the goals, targets and objectives
  • Attend and participate to all relevant tradeshows, workshops and local events necessary to achieve goals and represent the company in line with company guidelines
  • Share relevant data and information with the partners to ensure a high level of communication and feedback to optimize performance
  • Verify, analyze and understand all available data and reports by giving continuously feedback on the quality of the data.
  • Ensure operational goals are achieved
  • Obtain inventory and long term agreements with our supply partners
  • Coordinate with central management on planning and objectives
  • Establish individual goals and conduct direct reports performance reviews
  • Travel within the assigned markets
  • Develop, and own relationships with key decision makers at hotels, hotel groups, associations and other relevant industry bodies.


  • Bachelor’s or equivalent degree required;
  • MBA or equivalent a plus;
  • 3-7 years business development experience required;
  • Min 8 years’ experience managing a team, with a proven success record in setting KPIs and sales and marketing strategies;
  • 5+ years progressive sales and marketing experience in consultative sales or sales management environment;
  • E-commerce, hospitality or travel industry expertise a must;
  • Strong Communication Skills 




  • Strong numerical and analytical skills;
  • Strong interpersonal skills (externally and internally);
  • Proficiency in Microsoft Word, Excel, Outlook and PowerPoint;
  • Ability to communicate value proposition to potential partners;
  • Understanding of the principles of conversion, ROI and financial metrics associated with online advertising and online partnerships;
  • Team leader and team player;
  • Professional “get it done” attitude and work ethic; ability to move fast
  • Past success in mentoring and building sales organizations that cater to long term customer relationships;
  • Strong attention to detail;
  • Highly disciplined work habits;
  • Energetic and driven personality;
  • Focus on the core opportunity
  • Adapts well to and is energized by change;
  • Creative and Innovative.