Almabase is hiring an

Associate Product Marketing Manager (1-2 years exp)

Bengaluru, India
Full-Time

About Almabase

We are on a mission to make education affordable to everyone by helping universities & schools build better relationships with their alumni, which leads to increased donations.

We believe in:

  1. Democratizing quality education 🎓: Quality education is a great equalizer. When many students receive scholarships to access education because of alumni generosity they pay-it-forward when they have the capacity to do so. We derive our inspiration from actions like this
  2. Building a large profitable business 🌏: We envision building a capital-efficient, large profitable business to achieve our mission of democratizing quality education. This means less dependence on investors & more ownership with the team. We are one of the few profitable Indian SaaS startups building Value SaaS.
  3. Employee Wellness <> Customer Success 🌟: We give as much importance to each team member’s personal & professional success as much as we care about our customer's success. We believe it’s all about balance. Our recent WFH policies reflect this belief.

Our impact so far

  • 3 million alumni connected
  • 450,000 students impacted
  • $3 million donations raised
  • 54 million engagement opportunities created
  • 32 months since profitability
  • Achieved with a nimble team of 45.


The Opportunity:

Almabase is looking to hire an Associate Product Marketing Manager. Alumni relations is a 200-year-old industry that’s ripe for disruption. In this role, you are required to understand the US alumni relations industry very deeply, along with the Almabase product, and communicate our value clearly to prospective customers. Our ideal candidate has 1 - 2 years of product marketing experience, an eye for detail, and can write crisply using simple language.


Compensation:

Equity will be awarded after 12 months, based on the impact created. We prefer that every employee holds equity in the company.


Responsibilities:

  • Develop a deep understanding of alumni relations and fundraising at US educational institutions and identify thought leadership opportunities.
  • Develop a deep understanding of our products and clearly articulate the value they add to customers with the right positioning and messaging.
  • Develop a deep understanding of competitors, determining our relative positioning and how we win against those competitors.
  • Produce different types of content to enable retention and conversion respectively. Content could include webinars, whitepapers, demo videos, slide decks, blogs, case studies, etc.
  • Understand the customer journey from awareness through purchase and product adoption to identify what questions are being asked, and where we can reduce friction/create momentum. Work closely with the product, sales and marketing teams in this process.
  • Develop effective training materials, making it easy for internal teams to understand product offerings, positioning, and assist them when deeper product dives are needed.
  • Continually support the launch of new features, and also provide product management directional inputs prior to that, based on persona understanding.
  • Develop the GTM strategy for specific segments and new products.
  • Continuously improve website copy to reflect the latest product and positioning.

Requirements

  • 1 - 2 years of product marketing experience. Some experience in B2B SaaS product marketing would be great.
  • An ability to understand tech and business software including buyer behavior and ideal customer profiles and translate tech content into marketing material.
  • Writes exceptionally well, with an eye for quality and attention to detail. We prefer simple language over jargons.
  • Need an analytical mindset to look at data to identify what’s working and what’s not.
  • Experience of working for the US region is an added advantage.

Benefits

Why join Almabase?

By joining as an Associate Product Marketing Manager in a growing team, you have the opportunity to make a huge impact by working closely with the leadership team including the CEO, Head of Product, Product Marketing Manager, Head of Customer Success, and Director of Sales. As we scale our marketing team over the next few months you will have a key role to play in hiring and taking on bigger responsibilities.


  • We will provide you with detailed training to give you a head-start into the world of alumni relations and educational fundraising. We’ll also talk about the competitive landscape, and provide you access to hundreds of recorded conversations, and existing marketing material.
  • We will provide you an in-depth training into our product along with sandbox access to let you play around. The focus is for you to figure out how each piece helps solve a piece of the puzzle for customers.
  • We’ll do an in-depth study of competitive products and positioning along with you, to get a clear sense of how we’re different and what we could be doing better.
  • You will have plenty of opportunities to be in touch with your audience by listening to calls with prospects and current customers everyday.
  • You will have a lot of creative freedom to experiment and try new things once you understand the goals and the audience well.
  • You will have a quarterly review with the Product Marketing Manager to discuss career goals and overall success, along with regular mentoring.

This is what our team members enjoy the most about Almabase:

  • Freedom & Responsibility ✒️: If you are a person who wants to take up challenging work & push your personal boundaries, then this is the right place for you. This article does a fantastic job of articulating the growth mindset we're trying to develop - https://www.brainpickings.org/2014/01/29/carol-dweck-mindset/
  • Great Salary & Equity 🍀: For our top performers and leaders, we grant stock options. As Almabase continues to grow, you’ll have a real opportunity to create wealth for yourself and your family. We'll ensure you are financially well-off in the end.
  • Holistic Growth 🏅: Building a career doesn’t have to be at the cost of missing out on your personal front. We believe that professional success is worth when the personal goals are nurtured with equal importance. We will support you on that journey of yours.
  • Transparency 💭: If you ever wanted to know what it’s like to be on an entrepreneurial journey, then working with Almabase gives you that opportunity to experience it all firsthand.
  • Food & Snacks 🍨: You’ll never have to worry about your hunger pangs. We provide tasty home cooked food & snacks at all times of the day. Obviously, this is applicable when you are in the office only :)
  • Health insurance 📌: We offer health insurance coverage for you & your dependents.
  • Unlimited leaves & work-from-home 🏕️: There is no ceiling to the leaves or work-from-home days. Our only policy is that you use your good judgment. We only care about the work being effective and on time. Do it from wherever you want to do it.
  • The comfort of home 🏡: On a tiring day, if you want to take a break on a bed or if you want to jog & take a shower at work or play your hearts our on PS4.
  • Remote-work friendly 🛋️: Allowances to set up a workspace at home and recurring allowances to make you happier and more productive. Subscription to an emotional wellness coach, team bonding activities like quizzes, games, and more.


If all of this sounds exciting to you, join us for an exciting and equally fulfilling ride at Almabase!

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