Hack The Box is hiring a

B2B Product Marketing Specialist

Athens, Greece

Ready to embark on the quest of joining Hack The Box?

At the end of this thrilling journey, you'll become a proud member of Hack The Box, with the ultimate mission to help redefine cybersecurity expertise. Get ready for an exciting adventure into the world of cybersecurity! 🚀🔒💻

✨ The core mission of the Product Marketing Specialist:

Drive product adoption, customer engagement, and revenue growth by creating and executing strategic initiatives that enhance client onboarding, usage, and upselling opportunities.

🍺 The fellowship you’ll be joining:

The B2B Product Marketing team operates across two distinct departments: pre-sales and post-sales. This position will fall under the post-sales division, placing a significant emphasis on refining the client journey, spearheading brand ambassador initiatives, conducting client interviews, and fostering collaborations with cross-functional teams to enhance client adoption rates.

⚔️ Tools & weapons you’ll be using in your adventures:

Asana, Slack, HubSpot, Confluence. Nice to have: Intercom, Tableau.

🚀 The adventures that await you after becoming Product Marketing Specialist at Hack The Box:

  • Drive product usage & adoption: Collaborate with cross-functional teams to devise and execute strategies that amplify product usage and adoption rates
  • Craft upsell/cross-sell campaigns: Formulate targeted campaigns aimed at promoting upselling and cross-selling opportunities.
  • Monitor NPS: Oversee NPS and other customer satisfaction metrics. Leverage feedback to enrich customer experiences.
  • Communicate releases to clients: Create clear and captivating communication materials that apprise clients of product releases, updates, and enhancements.
  • Execute nurture campaigns: Develop and manage nurturing campaigns to sustain client engagement post-purchase. Provide valuable insights, tips, and resources to support clients in achieving their goals.
  • Analyze product release metrics: Define and measure key metrics linked to product releases. Analyze the success of each release and utilize data to refine future strategies.
  • Facilitate onboarding: Collaborate with the CS team to ensure seamless transitions for new clients. Develop materials and resources that facilitate a frictionless onboarding experience.
  • Curate client newsletters: Create content for a regular client newsletter. Keep clients informed about industry trends, best practices, and product updates.
  • Establish brand ambassador programs: Set up and manage brand ambassador programs to harness the enthusiasm of satisfied clients. Empower them to advocate for our products and share their success stories.

🏆 Skills, knowledge, and experience points required to unlock the role of Product Marketing Specialist at Hack The Box:

  • Proven experience in B2B product marketing; SaaS experience is a strong plus, preferably in a post-sales capacity.
  • Fundamentals knowledge and understanding of Product Marketing frameworks (PLG)
  • Strong analytical skills with the ability to interpret data and trends.
  • Exceptional written and verbal communication skills.
  • Creative mindset and the ability to think outside the box.
  • Self-motivated and able to work both independently and collaboratively.
  • Fluency in English

🕹️ What your Hack The Box adventure will have in store:

  • 🎯You'll have the exhilarating opportunity to contribute to a product that is highly appreciated by users and the cybersecurity community at large.
  • 🎯 You'll experience a highly supportive and caring environment, fostering growth, flexibility, and autonomy.
  • 🎯 You'll embark on an exciting journey of continuous learning and problem-solving, leveling up as our organization grows.
  • 🎯 Most importantly, you'll have a blast at HTB 🥳 because fun is an essential ingredient in our recipe for success! Just wait until you see our global meet-ups!

💰The gems you’ll be enjoying as Product Marketing Specialist:

  • Private health care
  • Paid paternity leave 25 annual leave days
  • Free lunch & snacks at the office
  • Dedicated budget for training and professional development, participation in conferences
  • Full access to the Hack The Box lab offerings; so you can learn how to hack 😉
  • State-of-the-art equipment (mac, iPhone, and mobile plan)
  • Flexible WFH (Hybrid Model) - Fully Remote is also an option

🗺️ The Quest of Becoming Hack The Box’s Product Marketing Specialist:

  • Level 1: Like in any game, you start as a Noob. Level one’s objective: submit your application.
  • Level 2: After applying, you unlock the Script Kiddie rank! This level’s objective: pass the screening process.
  • Level 3: Now you’re officially ranked as Hacker and you’re ready to meet the Talent Acquisition team. Level’s objective: highlight your past achievements, ambitions, and values.
  • Level 4: As a Pro-Hacker at level 4, you’ll unlock the “boss level”, which involves meeting the hiring manager. Level’s objective: connect with the hiring manager and share with them your achievements.
  • Level 5: Now you’re an Elite Hacker! Level’s objective: complete an assignment that aligns with day-to-day job-related tasks and responsibilities.
  • Level 6: Congratulations, you're now a Guru! Not many reach this level 💪. Level’s objective: have a constructive, final conversation with senior leadership to explore the role and your future at HTB.
  • Level 7: You've achieved the Omniscient rank and officially received an offer from HTB! To complete the last level and the Quest, all you need to do is accept the offer.
  • QUEST COMPLETE. Congratulations, you’re officially one of us 🥳🎉🎇Your next quest: complete the onboarding.

Hack Your Career, Today. Join us in this epic adventure of cybersecurity at Hack The Box! 🚀🔒💻

At Hack The Box, we are on a quest to find the most exceptional and enthusiastic talent to join our team. Whether or not you consider yourself a gamer, we value what makes you unique and want to know more about you. This job post provides just a glimpse of the incredible gamified experience our business and consumer customers enjoy through our platforms. So, if you're ready to embark on a journey of disruption, growth, and adventure, we can't wait to meet you!


Hack The Box is a leading gamified cybersecurity upskilling, certification, and talent assessment platform enabling individuals, businesses, government institutions, and universities to sharpen their offensive and defensive security expertise.

Launched in 2017, Hack The Box brings together the largest global cybersecurity community of more than 2m platform members and is on a mission to create and connect cyber-ready humans and organizations through highly engaging hacking experiences that cultivate out-of-the-box thinking.

Offering a fully guided and exploratory skills development environment, Hack The Box is the ideal solution for cybersecurity professionals and organizations to continuously enhance their cyber-attack readiness by improving their red, blue, and purple team capabilities.

Rapidly growing its international footprint and reach, Hack The Box is headquartered in the UK, with additional offices in Greece and the US.

🚨 Exciting News: In Jan 2023 we secured a $55 Million Series B funding 🚀 The new investment will accelerate Hack The Box’s growth trajectory with a focus on further building out its category-defining “gamer-first” solutions offering. Hack The Box will also enhance its go-to-market function, doubling down on the company’s ongoing international expansion with strong commercial traction in the US, Europe, and APAC.

Get more insights about our HTB culture and employee experience by visiting our career site and Glassdoor.

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