Scripbox is hiring a

Brand Manager

Full-Time

We are looking for a Brand Manager who would be responsible for the design and delivery of customer communication across all touchpoints. 

Individual contribution 40% 

  • Drive brand narratives across offline, digital and social media platforms for awareness, engagement, salience, and preference 
  • Assist in developing an annual brand calendar, manage budgets and track expenditures 
  • Ensure adherence of brand guidelines across all touchpoints 
  • Design, and track brand health parameters through research 
  • Design mechanisms to gain and disseminate consumer insights to relevant Stakeholders 
  • Map competition on product offerings/features, advertising and marketing initiatives and publish the actionable insights regularly 
  • Track communication best practices across industries and share with internal stakeholders to derive inspiration 

Project Manager 60% 

  • Plan, coordinate and timely execute all strategic and tactical campaigns for marketing as well as other cross-functional teams - with help from internal teams and/or external agencies. 
  • Lead brand collaboration and partnership opportunities 
  • Work with internal teams and external agencies for content creation/advertising and distribution across traditional and digital media 
  • Be the point of contact for all external parties in the domain - agencies, vendors, media etc. 

The ideal candidate will have: 

  1. Experience, Skills, and Attributes 
  • 5 to 6 yrs of brand management experience preferably with e-commerce companies 
  • Operational experience in campaign management across online and offline media 
  • Understanding of the marketing mix and brand frameworks 
  • Ability to draw out consumer insights and convert them into actionable communication strategy 
  • Very strong written and verbal communication skills 
  • Creative thinking 
  • Project and stakeholder management 
  • Problem-solving mindset with analytical skills 
  1. Academic qualifications 
  • MBA or equivalent 
  • Fields of study: Marketing, Mass Communication 

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