Upworthy is hiring a

Brand Marketing Manager

New York, United States

Upworthy’s mission is to draw massive amounts of attention to the most important stories in the world. We are a mission-based media company focused on changing what the world is paying attention to. 

We spend our days at the intersection of data and storytelling, developing tools and techniques to find, develop, craft, optimize, and even assess the impact of our stories in novel, powerful ways. But to make the kind of difference we want to make in the world, we need to go even further. That's where you come in.

We’re looking for a hyper-organized, multitalented Brand Marketing Manager who can help manage and support our marketing initiatives. You’d be working directly under our Vice President of Marketing to communicate and execute projects to amplify and clarify the Upworthy brand.

The Role: 

The Brand Marketing Manager position is built for someone who thinks of themselves as a creative generalist, who has the practical skills to bring an idea to fruition. It’s a chance to work with a small, creative team that is dedicated to experimentation, creativity, and fun. 

This role is part creative, part execution, and most things in between. You’ve got to be able to think creatively about how to satisfy a project’s demands and work with the timeline and budget parameters to execute high-quality ideas. This job is just as much about brainstorming interesting ways to tell our story as it is keeping the trains running on time in a virtual office space at a fast-paced startup.

Key activities include:

  • Developing new ideas to help us tell our story to both trade and consumer audiences 
  • Developing and executing events, presentations, and experiences for industry and press opportunities
  • Supporting outbound communications for the company blog, social media channels, and press
The Ideal Candidate:
  • Has four to six years of experience, preferably in an online/web or digital media company
  • Possesses advanced communication and interpersonal skills  
  • Has a drive for results and leaderships skills
  • Is highly creative with an ability to think out of the box
  • Is skilled in project and budget management
  • Has experience in identifying target audiences and devising campaigns that engage, inform, and motivate
  • Possesses strong analytical skills and data-driven thinking
  • Stays current about the latest trends and marketing best practices
  • Can effectively work independently and as part of a team
  • Experience with Keynote, PowerPoint, and/or InDesign is a plus


For this position, it's important that you live in New York City (or can easily commute to and from the city) and don’t need a U.S. work visa.

Why It’s So Great to Work at Upworthy: 

  • You'll be paid competitively and get a stake in the company. We're mission-driven, but we're also a for-profit venture backed by some really great investors. All full-timers are offered equity.
  • Take vacation when you need it. You'll have unlimited time off. We even give you a $1,000 vacation bonus to encourage you to take a really nice vacation from time to time and recharge fully.
  • Stay healthy. We offer everyone a free, high-quality, no-deductible health insurance plan, as well as dental and vision benefits, and encourage work-life balance and ergonomic precautions for all.
  • We <3 families. Work from home, with flexible hours that you control. Plus, we have a generous parental leave policy for men and women alike.
  • Save for the future. We offer a 401(k) plan to all full-time employees who have completed six months with us.
  • ...and many additional perks!

We’re Deep Believers in Equal Opportunity

At Upworthy, we believe that the diversity of ideas, experiences, and cultures that our employees contribute to our company is our greatest advantage, and we are proud to be an inclusive and equal-opportunity workplace, where all applicants and employees are considered for hire, promotion, and job status without regard to race, color, religion, national origin, age, gender, sexual orientation, or physical handicap.