Business Development Manager

We are seeking a highly motivated and experienced Business Development Manager to join our Advertising team at Zynga, Inc. As a Business Development Manager, you will play a vital role in negotiating advertising and other strategic agreements to support the growth and success of our Advertising business. You will work closely with cross-functional teams, including legal, privacy, ad product, and technical teams, to ensure the successful execution of partnerships and agreements.

Responsibilities:

Business Development:

• Identify, evaluate, and negotiate strategic partnerships and agreements to drive revenue growth, development of new products, services, and partnerships in the digital advertising space.
• Develop a deep understanding of the app digital advertising landscape, market trends, and competitive landscape.
• Build and maintain relationships with key industry players, ad networks, and technology partners.
• Explore new business opportunities and proactively seek potential partnerships to enhance our advertising offerings.

Agreement Negotiation: 

• Lead and/or aid negotiations for advertising and related agreements, including but not limited to supply-side platform (SSP), demand-side platform (DSP), ad network, and data partnerships.
• Collaborate with legal, privacy, and ad product teams to ensure compliance with privacy regulations, industry standards, and best practices.
• Review and analyze contractual terms and conditions, making recommendations to optimize agreements and mitigate potential risks.

Cross-Functional Collaboration:

• Work closely with internal teams, such as legal, privacy, ad product, and technical teams, to align on business requirements and ensure smooth execution of partnerships.
• Collaborate with the ad product team to identify and prioritize ad formats and targeting capabilities that align with market demand and advertiser needs.
• Liaise with the technical team to understand and communicate technical requirements and capabilities to external partners.

Reporting: 

• Ability to understand reports and provide insights to management regarding partnership performance.

Requirements:

• Bachelor's degree in Business Administration, Marketing, or a related field. MBA preferred.
• Proven track record in business development and partnership management in the digital app advertising industry.
• In-depth knowledge of the app digital advertising ecosystem, including ad networks, SSPs, DSPs, and programmatic advertising.
• Familiarity with privacy regulations (e.g., GDPR, CCPA) and their implications on digital advertising practices.
• Excellent negotiation, communication, and relationship-building skills.
• Strong analytical and problem-solving abilities with the ability to interpret data and market trends.
• Ability to work in a fast-paced, dynamic environment with a high degree of autonomy.
• Technical knowledge or understanding of ad-serving platforms, ad tracking, and measurement technologies is a plus.

Join our dynamic and innovative team, and help shape the future of our Advertising business within the gaming app industry. Apply now to embark on an exciting journey where you can make a significant impact on our company's growth and success.

Currently, this is a Hybrid position (2-3 days in office).

What we offer you:

• Competitive salary, bonus plan and, ESPP (Employee Stock Purchase Plan)
• 401K Company Match Contribution
• Medical, dental, vision, life insurance, and disability benefits
• Telemedicine, Virtual mental health, Emotional Support Services, EAP, and neurodiversity support programs
• Family building new parent & menopause support
• Global Fitness Reimbursement program
• Global Wellbeing Program
• Charitable Giving and Volunteer Program
• Generous paid parental, pregnancy-related disability, caregiver, and compassionate leaves
• Back-up childcare
• Discretionary Time Off policy for many employees
• Flexible working hours on many teams
• Culture of diversity and inclusion including employee resource groups

 

We are an equal opportunity employer and we are committed to building a diverse and talented workforce. We do not discriminate on the basis of race, sex, religion, colour, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome job-seekers, players, employees, and partners from all backgrounds to join us!

We will consider all qualified job-seekers with criminal histories in a manner consistent with applicable law.

We are committed to providing reasonable accommodations to qualified individuals with physical or mental disabilities in order to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at AccommodationRequest@zynga.com to request an accommodation associated with your application for an open position.

The pay range for this position in California at the start of employment is expected to be between $110,000 and $166,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.