Hotstar is leading the way as the largest and smartest video platform in the country, reaching over 300 million users today. We have set a number of world records along the way - including for the highest concurrent viewership at 25.3 million during the ICC Cricket World Cup 2019. Hotstar today is the one stop destination for all your entertainment needs - from Live Sports to Indian and International Shows and Movies. We’re looking for the brightest minds to build the future of TV with us.
About the Team
Hotstar is challenging the old media buying practices by altering the digital advertising landscape completely. We are constantly looking for highly motivated campaign executives who have a sharp understanding of market dynamics,who will help run & optimise highly effective campaigns to our subscribers.
Your Key Responsibilities
- Create & run PN, Email, SMS campaigns to target existing subscribers.
- Track, measure and analyze campaign performance & continuously optimize them.
- Experiment with new cohorts and messaging and analyze impact.
- Automate successful experiments with the help of the Product team so that they are scalable.
- Collaboratively work with marketing, product, business and analytics teams.
What to Bring
- 1-2 years experience running PN, Email & SMS campaigns.
- Experience using Clevertap is a plus.
- Experience running SQL queries is a must.
- Should be very hands-on using analytics tools and large data-sets in excel.
- Bias for Action
- Radical Candour
- The glory. Almost too much responsibility.
- A funky open office with a TT table and great snacks.
- No dress code. Unlimited leave. A fun-life balance.
- A ticket on our rocket ship to the moon. 🚀
Who we are as an employer
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
Who we are as a company
Hotstar is one of the fastest growing video-on-demand services. Scratch that. We’re Hotstar. The go-to destination for over 300 million active users who seek anything from award-winning English shows and movies to regional content to live sports. Basically those that seek everything. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform that takes over the world wide web and the whole wide world.