We are looking for an enthusiastic and proactive Communications & Digital Marketing Manager who can drive the development of our digital communications and demonstrate a passion for creating compelling content. You’ll play a key role in raising our brand awareness by maximising a wide range of online communication channels to support our fundraising campaigns.
Ideally, you’ll have at least five years’ proven experience of delivering effective digital campaigns to raise brand awareness and drive engagement. In addition, you’ll have an appetite for a challenge. We’ve got great stories to tell and need someone who writes like a dream and has the creative vision to spot the gems and make them resonate with our diverse, global audience. Good writing skills are essential as content management will be a key aspect of your role, however you will need to have the flexibility and experience to support HALO’s wider communication and fund-raising efforts and work effectively as part of a small, busy team.
The role will be based in our HQ office in Carronfoot (Dumfries, Scotland), with an option for some remote working. You will need to be flexible and able to travel to London for meetings and internationally to visit country programmes from time to time.
No two days will be the same, but your responsibilities will include:
Plan and manage website content, ensuring it is accurate, engaging and well optimisedDevelop our social media engagement strategy in line with our overarching goals, with specific reference to our fundraising objectivesMaintain social media platforms (working with colleagues in UK and US) including Facebook, Twitter, LinkedIn, Instagram and YouTubeMaintain, monitor and improve HALO’s visibility in search enginesDrive digital campaigning initiatives from concept through execution and evaluationAct as key point of contact for country programmes (with support from the Communications and Fundraising Assistant), scheduling regular calls to keep lines of communication openWork with communications and fundraising colleagues to develop a robust content plan for website, social networks and newsletters Commission design and development projects – from infographics to annual reports and new functionality for our websiteEstablish strong monitoring and evaluation protocol for all our communications, and make recommendations for improvementMonitor communications activity across our realms of humanitarian workWork with country programme staff around the world to develop and deliver communications plans supporting their activities, objectives and fundraisingKnowledge of international humanitarian, aid, development workExperience of devising strategic campaigns to support fundraising objectives an advantageNatural communicator, able to communicate with people at all levels Outstanding written and verbal communication skills Meticulous attention to detailResourceful self-starter who can inspire confidence in colleagues quicklyAbility to think strategically Able to multi-task, prioritise and work to deadlinesIdea generator with an appetite for new technologiesTeam player with a flexible approach