OLIVER is hiring a

Community Manager- Danone Global EDPI - France - Perm

Paris, France

JOB DESCRIPTION FOR Community Manager

ROLE: Community Manager

LOCATION: Mix of remote and client office in Paris 

ROLE MISSION

Working in a client-facing role, the social media manager develops and deploys much of how their Global FMCG brand portfolio shows up on owned social platforms. From co-developing and deploying content pillars, to channel strategy, to activating a tone of voice, and giving recommendations on targeting and content placement, this channel expert leads on constantly innovating their brands’ role through a social-first lens. You will help the brand connect with consumers, drive engagement and work with a team of strategists, creatives and designers to craft content suites serving global channels and markets. Your innovative approach to connecting food trends, popular culture, audience behaviours with product will be valuable in linking your work across evergreen, campaign and ad hoc workstreams.  

THIS ROLE IS RIGHT FOR YOU IF...

You are someone who likes to work in close collaboration with clients and brands. You are entrepreneurial and relish the opportunity to be a part of something new and dynamic. You are someone who loves problem-solving and have experience in working with large organisations and are familiar with meeting multiple stakeholder needs.

 

ABOUT THE TEAM YOU WILL BE JOINING

Reporting to the Senior Lead Creative, you’ll be working with a team who looks after the Global social channels and co-creates content suites shared with dozens of markets, all the while ensuring the work is best-in-class, strategically-aligned and meeting briefs.

 

WHAT YOU WILL BE DOING IN YOUR ROLE

  • You will be responsible for fostering and building a social community through social platforms (Instagram, Twitter, Pinterest, TikTok and Facebook for now)
  • You will be editorialising your brand daily through the lens of popular culture and brand purpose to spot, sell and realise opportunities to lead clients
  • Working closely with the Brand Managers and Senior Lead Creatives you will be representing the voice of the consumer, posting content and managing the daily operations of various social challenges.
  • This is about engaging, building and proactively managing a positive social media community and flagging any issues to relevant teams to help manage and mitigate risk
  • You must bring a social-first creative flair and excellent written skills
  • To be considered, you must highlight your relevant experience working with brands as a social-first channel expert, including community management and content strategy/proposals
  • Managing social media platforms or communities for brands
  • Managing content for social media conversations
  • Handling multiple brands as part of your portfolio
  • Helping develop the brand tone of voice pillars and opinion to deliver on the strategic direction of the brands
  • Ensuring all ideation is on-brand, consistent in terms of style, quality and tone of voice, and optimised for search and user experience for all channels of content.
  • Delivering a content calendar that supports and extends marketing initiatives, both short- and long-term, determining which methods and channels will work for each sub-section of the target audience. Conducting on-going tests to gauge content effectiveness. Working with data and analytics teams and make recommendations based on those results.
  • Developing standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing
  • Establishing work flow for requesting, creating, editing, publishing, and retiring content. Work with technical team to implement appropriate CMS.
  • Additional working hours and travel to events will be required

 

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL

  • Ambition, understanding and a helicopter view of the world.
  • An ability to interpret and BRING AN OPINION to brand strategy
  • An understanding of publishing cycles and a working awareness of all major content channels • Previous production or creative experience
  • Previous experience managing content channels
  • A highly developed view of contemporary culture and understanding of the leading content platforms and channels
  • 5 + years’ experience

 

 

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