Spotify is hiring a

Consumer Marketing Manager SSA

Johannesburg, South Africa
Full-Time
We are looking for a Marketing Manager who will support the consumer marketing function in an effort to acquire new consumers, drive consumption and retention across the Free & Subscriber businesses. 

What you'll do

  • Implement large campaign roll-out and subscriber campaigns for key markets such as South Africa, Nigeria and Kenya, working alongside cross functional teams, locally & globally
  • Cull out consumer insights based on data available both on and off platform and enable development of campaign strategies
  • Understand regional market opportunities using both internal and external data to arrive at consumer insights and thereby, marketing approach & business objectives
  • Collaborate & work on the marketing brief encompassing creative and media mandates, working closely with partners to align on the same
  • Drive initiatives in high opportunity markets with the objective of acquisition and build awareness for the brand through new-age media
  • Partner with on-ground agencies and vendors to identify locally relevant touchpoints that can drive brand awareness, consideration and conversion
  • Investigate campaign performance to gain insights that can help build strategies for the way forward!
  • Collaborate with the global teams to bring in their best to the local markets while adapting it to what is locally relevant 

Who are you

  • A minimum of 4 to 5 years of marketing and/or brand management experience
  • Extensive experience in brand, consumer insights, digital marketing, and/or project management in leading cross-functional teams that deliver major new products or services in digital businesses, FMCG or retail
  • Experience & expertise in regional activation of national brands will be an added advantage
  • Extensive understanding of consumer behaviour and experience in implementing these insights into campaigns!
  • Strong analytical and quantitative skills with the ability to use data and metrics to rationalize requirements, features and drive marketing efficiencies
  • High attention to detail and experienced in driving multiple, contending priorities simultaneously and independently

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.

Global COVID and Vaccination Disclosure
Spotify is committed to safety and well-being of our employees, vendors and clients. We are following regional guidelines mandating vaccination and testing requirements, including those requiring vaccinations and testing for in-person roles and event attendance. For the US, we have mandated that all employees and contractors be fully vaccinated in order to work in our offices and externally with any third-parties. For all other locations, we strongly encourage our employees to get vaccinated and also follow local COVID and safety protocols.

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