Panorama Education is hiring a

Content Marketing Specialist

Boston, United States

About Panorama:

Panorama Education, based in Boston, is a fast-growing technology startup focused on radically improving education. Today, 1,500 school systems serving 10 million students have adopted the Panorama platform as paying customers including the entire states of Iowa and Hawaii as well as large districts like New York City, San Francisco, and Dallas. School systems turn to Panorama to ensure that each child is getting the support they need, so that more students succeed in school, graduate, and go on to college. Panorama helps educators monitor how students are doing across academics, attendance, behavior, and college readiness, and then coordinate action to support each child. Panorama’s platform also helps educators collect data about non-academic factors that are key to each child’s success in school and in life, such as social-emotional skills, safety, teacher-student relationships, and family engagement. Panorama has raised $45 million from Emerson Collective, YCombinator, Spark Capital, Owl Ventures, Uncork, and others.

 

About the Role:

At Panorama Education, content marketing -- toolkits, guides, collections of best practices, and blog posts -- is a powerful inbound marketing engine, generating leads and new business. We are looking for a strong writer who’s excited to learn a great deal about marketing and hone their craft in content marketing while contributing to the mission of significantly improving K-12 education. 

On our team, you will immediately write for Panorama’s blog, contribute to the creation of downloadable content, create emails for district leaders across the United States, and ensure that Panorama’s website and blog posts rank for key terms. 

On any given day, you will: 

  • Write blog post recaps of webinars and live sessions hosted by Panorama, featuring school district leaders
  • Write topical and thematic blog posts for a district leader audience
  • Work with the Panorama Research team to compile and publish original research on the state of K-12 education
  • Design, format, and write emails for Panorama’s large and growing newsletter audience
  • Create internal briefs for Panorama’s Sales and Account Management teams about new content launches
  • Promote content through social media posts
  • Review posts, guides, and toolkits written by colleagues to copy edit and provide feedback
  • Research search engine optimization (SEO) strategies, providing recommendations and creating project plans based on your findings
  • Identify powerful keywords and write blog posts to drive organic website traffic
  • Contribute to the production of downloadable content
  • Work on projects with freelance videographers and graphic designers 

This job is for you if you have:

  • Up to 2 years of professional experience with copywriting, social media and/or design, including internships, co-ops, or campus roles
  • Experience writing for an audience -- perhaps you’ve worked on a newspaper or magazine or maybe you contribute to a blog 
  • Strong copywriting and copyediting skills
  • Demonstrated ability to effectively research new topics and apply your findings and insights to written work
  • Demonstrated understanding of diversity, equity, and inclusion
  • Demonstrated responsiveness to feedback 
  • Demonstrated enthusiasm for providing feedback and improving others’ work
  • Demonstrated interest in learning marketing skills and applying marketing concepts and best practices to your work

Even better if you have:

  • Experience with design using tools such as Canva, Adobe Photoshop, or Adobe InDesign 
  • Experience or coursework in K-12 education 

 

Panorama Education is dedicated to building a diverse and inclusive company because we serve students, educators and families from tremendously diverse backgrounds and identities across the country; we’ve seen how our product and impact are strengthened the more we reflect that diversity. In addition, we have found (and we believe the research) that diverse teams are higher-performing, and we embrace the varied perspectives that our team members share with each other. As such, we are an Equal Opportunity Employer.