Headspace is hiring a

Content Strategist, Product + Growth

Santa Monica, United States

About Headspace:

Headspace was founded in London in 2010 by Rich Pierson and Andy Puddicombe. Originally conceived as a meditation events company, Headspace has evolved into the world’s most popular meditation app. Using proven mindfulness techniques, it will teach you how to train your mind for a healthier, happier life. Sessions take as little as 10 minutes a day, and you can do them wherever and whenever you like. Our app has now been downloaded more than 5 million times in 150 countries, helping so many people to enjoy the benefits of a clearer calmer mind. Today, we’re ready to embark on the next phase in our evolution: to become the world’s most comprehensive guide to health and happiness.  

Last summer we completed a $30mm Series A funding round. The round was led by The Chernin Group, with significant participation from other media and tech leaders including Jim Breyer (via Breyer Capital), Allen & Co, William Morris Endeavor, Freelands Ventures (the venture arm of Elisabeth Murdoch) and Advancit (the venture arm of Shari Redstone). Rounding out the raise were a handful of influential individuals including Jeff Weiner (LinkedIn CEO), Jessica Alba, Ryan Seacrest, and Jared Leto.  

You can read more about us in Fast Company or the New Yorker.

About the Content Strategist, Product & Growth @ Headspace:

Headspace is looking for a Content Strategist, Product & Growth to drive the planning and development of meditation and associated content (e.g., audio, video, text, interactive) that: 1) resides in the Headspace product experience and 2) is used to drive our audience growth.

Working with passionate and creative cross-functional teams, the Content Strategist will play a critical role in delivering against our vision of “Improving the health and happiness of the world”.

How your skills and passion will come to life @ Headspace:

The content strategist on the product & growth team will drive the planning and development of high-quality meditation & associated content (e.g., audio, video, text, interactive) that resides in the product and is used to drive our audience growth. This person will be a key representative of our teaching system, the system of learning, that drives all the meditation practice-oriented content on Headspace. The content strategist will play a crucial role in gaining a thorough understanding of Andy’s teachings (our co-founder, Andy Puddicombe, was a Buddhist monk for 10 years). This will help you ensure that the teachings are delivered through the product and our growth channels in the most inspiring, upgraded and efficient way possible. You should become an expert not just in headspace teachings, but in teaching methods overall, to ensure we deliver a product experience that is authentic and yet delivered in the most modern way possible. 

Responsibilities will include:

  1. Becoming the product expert on the core system of learning and associated principles through consistent interaction with the founders Andy Puddicombe and Rich Pierson and key stakeholders throughout the business. 
  2. Representing and advocating for this wisdom throughout the content and feature development process.
  3. Defining and executing the roadmap for content releases based on audience data, product fit, business needs and technical feasibility. This will require working with people from multiple functions (e.g. Andy & Rich, product management, growth, engineering, creative studio, etc.).
  4. Defining the requirements and managing the launch of new content packs and updates to existing content packs.
  5. Improving efficiency by defining and executing on improvements to process, tools (e.g. CMS) and automation.
  6. Establishing and maintaining well-defined content taxonomies and nomenclature as applicable to the product experience. Thinking about scalability and extensibility for internal and audience purposes.
  7. Being an effective bridge between the product team/growth team on one hand and the creative studio (producers, creative, editorial) on the other hand.
  8. Creatively using pre-existing content for new use-cases.
  9. Understanding and optimizing content for the audience while being savvy of the key metrics that indicate audience interest and engagement.
  10. Driving content tests to continue to improve and refine our understanding of what works with our audience.

Requirements:

Minimum:

  • BA/BS degree.
  • 3-5 years of relevant work experience as a content strategist or UX designer at content/media companies.
  • Passion for teaching and systems. Strong organization and process skills.
  • Understand user experience design.
  • Technical and analytical skills.
  • Experimental approach.
  • Avid Headspace user (>1 year).