Hometeam is hiring a

Copywriter

New York, United States

***For consideration, please attach a writing sample***

About us

Headquartered in New York and with offices in three states, Hometeam transforms the in-home care and aging experience by providing clients with personalized care planning, expert caregiver matching, custom mobile technology, and proactive care management to improve older adults’ health and well-being while giving their families peace of mind.

What we’re looking for:

Hometeam is hiring a Copywriter to join our growing in-house creative team and help us create beautiful days for older adults. This person must be able to empathize with our customers, and be passionate about developing and executing the Hometeam voice and tone in everything they do. Reporting to the Creative Director, the ideal candidate will shape the way we speak internally and with customers, helping to communicate what sets Hometeam apart.

Responsibilities:

  • Collaborate with the marketing and product teams to write for a range of formats, such as booklets, emails, website copy, and application microcopy
  • Create multiple content options to test our voice and positioning
  • Understand the challenges of elder care and the emotional, personal context for the work we do, and connect with both our customers’ and our caregivers’ needs
  • Work with the Creative Director to craft Hometeam's brand voice and style guidelines so our internal and external voice is consistent, compassionate, and clear.
  • Help create processes for ongoing copy development and creative team growth

Desired qualifications:

  • Bachelor's degree in journalism, English literature, creative writing or related field
  • 2-3 years of editing and writing experience across various disciplines, ideally in product and marketing
  • Demonstrated ability to think creatively and translate big abstract ideas into compelling, error-free copy
  • Experience writing for different types of media
  • Organized and able to balance multiple projects simultaneously and prioritize your workload
  • Deep empathy and compassion; passionate about changing the way older adults are cared for and creating beautiful days for our care recipients
  • Basic knowledge of Adobe Creative Suite and/or HTML a plus

Hometeam is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.