We are seeking an experienced and results-driven Copywriter to craft compelling ad copy for social media campaigns focused on generating leads for car accident cases (MVA). This role is integral to our creative team and involves writing both video and image ad copy for platforms like Facebook, TikTok, and YouTube
The ideal candidate will have experience in lead generation copywriting within niches like motor vehicle accidents, insurance, debt, or solar, and a proven ability to drive measurable results. You will work closely with our video editors and creative team to ensure cohesive and impactful campaigns.
** Please submit your portfolio and examples of high-performing lead generation ad copy when applying. **
Responsibilities
- Write compelling, high-converting ad copy for video and image-based ads on Facebook, TikTok, and YouTube.
- Collaborate with video editors and other team members to align copy with visual content and campaign objectives.
- Craft attention-grabbing headlines, hooks, and scripts tailored to drive lead generation in the MVA (auto accidents) space.
- Communicate with our media buyer to assess campaign performance data and iterate on copy to improve conversion rates and lead quality.
- Conduct research to understand target audiences, competitive landscapes, and industry trends for optimized messaging.
- Test various copy styles, tones, and approaches to identify winning strategies.
Requirements
- Proven experience in social media copywriting for lead generation in niches such as MVA, insurance, debt, or solar.
- A portfolio demonstrating success in crafting ad copy that drives high-quality leads for paid social campaigns.
- Strong understanding of direct response marketing and audience engagement strategies.
- Ability to analyze performance data and use insights to optimize copy for better results.
- Excellent collaboration skills to work effectively with video editors and cross-functional teams.
- Knowledge of best practices for Facebook, TikTok, and YouTube advertising.
- Exceptional attention to detail, creativity, and ability to thrive in a fast-paced environment.
