Creative Strategist

Job Title: Creative Strategist

Work Location: New York, NY

Start Date: ASAP

Recently named one of WorkLife’s 50 Best Places to Work and one of Fast Company's Most Innovative Companies, Whalar is a leading global Creator Company. 

Whalar empowers creators, brands, and platforms to tap new areas of innovation and drive business growth together. We do this through our six divisions: brand partnerships, talent management, proprietary technology, a creator-centric venture studio, a gaming studio, and a physical campus for creators. As a result, we have the best understanding, the most access, and the earned trust of creators. We're a curious, diverse team of 300 individuals united by one belief: Everything Is Better With Creators.

We Liberate the Creative Voice. We are Whalar.

About the role:

As a Creative Strategist at Whalar, you'll be part of our dynamic Creative Strategy team within Brand Partnerships. You’ll dive deep into the creator-first vision for brands, generating culture and community insights, crafting compelling campaign strategies, and providing thoughtful recommendations from idea inception to execution. Your role is not just about ideation; it's about bringing these stories to life with intention and craft, ensuring Whalar continues to be a breakthrough in the creator economy and cultural trends. 

Your responsibilities will extend to participating in pitches, shaping inventive campaigns, and contributing to creator briefings.

Here’s what you’ll do day-to-day:

• Spearhead social media and influencer strategies for clients
• Unpack client briefs, precisely identifying strategic outcomes and necessary steps for achievement
• Transform insights from Whalar's strategic analyses into distinctive strategies, breakthrough creative, and positioning for clients
• Collaborate with Whalar's Research & Measurement teams to develop insightful approaches
• Provide support to Director of Creative Strategy
• Participate and facilitate brainstorming and ideation sessions, fostering a collaborative environment.
• Develop creative strategies, outlining specific approaches to leverage talent for effective audience connection.
• Craft clear briefs to guide content output from internal teams and creators that is creative and on-strategy
• Contribute to campaign wrap reports, summarizing key learnings and providing actionable recommendations.

Here’s what we’re looking for:

• Minimum of 5 years experience in social media and content strategy, ideally within the creator economy (but not mandatory)
• Fluency in social media platforms and their unique dynamics, including extensive knowledge of user behaviors and platform features 
• Deep understanding of what makes successful content on social media, from content themes/types to platform best practices
• Experience working with various consumer brands/verticals at the same time 
• A natural curiosity and love of research, you are a culture nerd who is able to translate data and trends into actionable insights and weave together a compelling narrative 
• You can concept, write, build, and present original insights-based ideas clearly and concisely 
• You have a solid understanding of the social media advertising ecosystem and industry innovations 
• You thrive in an environment where collaboration, flexibility and scrappiness are valued more than job titles
• You have outstanding interpersonal skills, a relentless work ethic, a spirit of collaboration and a ‘roll up your sleeves’ mentality with the flexibility to support any size project
• You are a curious and enthusiastic self-starter with a problem-solving mindset and a proactive, can-do attitude

The salary range for this role is $65,000 - $85,000 and serves as a general guideline reflecting the potential compensation for the role. The final salary offer will be determined based on a comprehensive evaluation of factors such as the candidate's experience, expertise, alignment with the position's requirements, and ultimately budget approvals.

Our values:

At Whalar, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers. 

The perks:

Whalar provides flexible benefits and collaborative work environments/experiences, so employees can work productively in a setting that best and uniquely suits their needs.

• Medical, Dental, Vision
• 25 days of PTO + Sick days + Winter break
• Retirement planning with employer match
• Monthly phone/internet reimbursement
• Professional development stipend
• New joiner Home office allowance 
• Fertility benefits
• Up to 16 weeks of paid parental leave
• Calm App subscription (Add up to 4 dependents)
• Volunteer days
• Identity theft protection & Legal assistance
• Company Paid Life & Disability Insurance
• Extra Voluntary Life Insurance Policy
• Voluntary Hospital and Critical Illness Insurance
• Voluntary Pet insurance
• Employee Resource Groups

Whalar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.