Careem is hiring a

CRM Director

Dubai, United Arab Emirates

Do you want to help build a world-class institution from the region, experience the thrill of being part of a high-growth technology company, and improve people’s lives?

There is only one way to build an awesome institution: to attract exceptionally talented people who are aligned with the mission of the organisation and make them partners in success. At Careem, our mission is to simplify the lives of people, initially through solutions that make transportation in the region reliable, and over time, through disruptions in payments and logistics. In the process, we want to build an organisation that inspires and become a world-class institution from the region.

We have had a phenomenal start. Founded in 2012 by former entrepreneurs and McKinsey alums, Careem is an innovative transportation service operational in 19 cities from Morocco to Pakistan. With 30% monthly growth, we are one of the fastest growing companies in the region. Our recipe for success has been a team that thrives on challenges, is passionate about solving problems, is not afraid to work super hard, and is a true partner in the company through generous stock option grants. We have attracted strong regional and international investors and are positioned on the cusp of significant scale. Read more about us in the New York Times or Arabian Business.

ABOUT THE ROLE

This position will drive sales by strengthening their relationship with their customer. This will be accomplished through a robust customer segmentation program that enables communication with customer in personalised manner, a strategic view of the promotional calendar as it relates to the company’s customer segments and their habit, and an ability to translate customer insights into actions for marketing, and customer service. While playing a key part in the marketing team, several key imperatives that the CRM role will champion include:

  • Developing an integrated “one face to the customer” strategy across all channels and touch points.
  • Championing seamless program integration that creates a consistent and enjoyable experience regardless of how the customer engages with the brand
  • Drive and enhance communication of the brand proposition to a broader range of targeted customers.
  • Build internal communications to foster collaboration between the marketing, cities, customer service, product and operations functions in the company as it relates to better understanding both current customers and opportunities to acquire new ones.