WithumSmith+Brown is hiring a

CRM Manager

East Brunswick, United States

Great opportunity for a tech-savvy professional with an entrepreneurial spirit!

Withum is a forward-thinking, technology-driven advisory and accounting firm, helping clients to Be in a Position of StrengthSM in today’s complex business environment. Withum empowers clients with innovative tools and solutions to address their accounting, tax and overall business management needs. Withum is a place where talent thrives. We recruit only the best and brightest people, with a genuine passion for the business.

 The Withum Marketing Department is seeking a CRM Manager, which is a new role to the department, giving you the opportunity to make it your own. You will report directly to, and work closely with, the Chief Marketing Officer, while collaborating with the Director of Digital Marketing and the Director of Business Development. We foster a departmental culture of cohesive collaboration, creativity, and fun, while maintaining an eye on ROI of our efforts.

The CRM Manager will be responsible for overseeing our CRM (Microsoft Dynamics 365) and integrated technology platforms (time & billing system; marketing automation software, AI powered SaaS platform, proposal software, dashboards, etc.) to ensure maximum integration among them and that they are being used and operating seamlessly in support of marketing and business development functions. While this role will touch on all of our marketing technology systems, CRM is of primary importance. Therefore, Microsoft Dynamics 365 CRM experience is required.

Withum’s brand is a reflection of our people, our culture and our strength. Withum has become synonymous with teamwork and client service excellence. The cornerstone of our success can truly be accredited to the dedicated professionals who work here every day, whose mission is to help our clients grow and thrive - to Be in a Position of StrengthSM. But our commitment goes beyond our clients as we continue to live the Withum Way, promoting personal and professional growth for all team members, clients and surrounding communities. 

How You’ll Spend Your Time:

  • Managing our data steward in the ongoing maintenance of the CRM, ensuring data integrity, and communicating data updates and standards to the Marketing and BD teams. Creating documentation for processes, procedures, and best practices
  • Developing strategies and approaches for data and information cleansing and enhancement, creating a plan of daily, weekly and monthly data management tasks for proactive cleanup and maintenance regarding bounced contacts and duplicates
  • Communicating process improvements or technology improvements that could enhance the data management process across the function’s different marketing technology systems. Proactively identifying and assessing new technologies as part of strategic and tactical projects
  • Collaborating with Practice Leaders and BD teams to ensure prospect target lists are in our database, and how to track activities
  • Developing firmwide campaigns promoting the use of CRM and other marketing technology tools as appropriate
  • Overseeing training programs and provide individual support to internal CRM users as needed representing different personas, ensuring best practices are being used
  • Overseeing the process of importing contacts from internal team members
  • Collaborating with the Director of Digital Marketing to provide ongoing analytics delivery inclusive of marketing and business development insights to lead to better decision making, lead generation, and determine return on investment
  • Acting as the liaise with our IT department to support ongoing marketing technology initiatives

The Kinds of People We Want to Talk to Have Many of the Following:

  • Education: BA or BS degree required
  • 3+ years of hands-on experience with Microsoft Dynamics 365 and tech integrations
  • A thorough understanding of data analytics
  • Demonstrated creativity and excellent technical and project management skills
  • Ability to handle assignments independently and follow-through to completion
  • Work well within a team environment
  • Possess a high level of attention to detail and accuracy
  • Ability to learn new technologies

Work Environment

  • Open to hybrid working arrangements providing a combination of remote and in-office working
  • Collaborative, inclusive department culture which encourages and fosters your professional development


Withum will not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because they are a protected veteran.


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