CRM Marketing Manager - Manila, PH

Balsam International is looking for a CRM Marketing Manager who will be responsible for driving customer engagement and loyalty through strategic lifecycle marketing initiatives. You will be reporting to the Senior Marketing Manager and will be responsible for overseeing the execution and optimization of CRM channels, email being the most established, and SMS/Text Messaging as a key new initiative, while ensuring alignment with customer segmentation and personalization strategies. You will lead a team of CRM specialists, supporting their professional growth while maintaining operational excellence. This role involves close collaboration with brand, creative, data insights, and technology teams to develop impactful, data-driven campaigns that enhance the customer experience and drive business growth. It requires a strong blend of strategic thinking, analytical expertise, and executional excellence, as well as the ability to adapt to an evolving CRM landscape, including potential expansion into SMS and loyalty programs.

What you’ll be doing:

Strategic Execution & Campaign Management

• Leads end-to-end CRM campaign execution across all channels, ensuring consistency with broader marketing goals.
• Develops and optimizes segmentation strategies, working with Data Insights to personalize campaigns based on customer behavior and lifecycle stage.
• Analyzes CRM performance data, translating insights into actionable recommendations to improve engagement, repeat purchase rates and retention.
• Stays ahead of CRM trends, technologies, and best practices to continuously enhance strategies.

Leadership & Team Development

• Manages and mentors a team of CRM specialists, fostering professional growth and skill development.
• Provides clear direction and accountability for team deliverables, KPIs, and priorities.
• Conducts regular team meetings and 1:1s, ensuring alignment on key initiatives and business objectives.
• Fosters a culture of collaboration, innovation, and continuous improvement.

Cross-Functional Collaboration

• Partners with Marketing, Creative and Digital Experience teams to develop customer-centric messaging and offers; and align CRM efforts with broader marketing initiatives.
• Works closely with Data and Product teams to improve CRM reporting and enhance automation capabilities.
• Manages relationships with external vendors to optimize CRM toolsets and platforms.
• Supports multi-variable testing and learning across CRM channels, sharing insights to scale successful strategies.

Budget & Performance Optimization

• Executes revenue build up for CRM function, strategy for growth and maximizing profitability.
• Leads CRM budget management, ensuring effective resource allocation to maximize ROI.
• Supports the implementation of new CRM initiatives, including potential expansion into SMS and loyalty programs.
• Monitors compliance with data privacy regulations and best practices across all CRM efforts.

Other Duties and Responsibilities

• Performs other duties that may be assigned from time to time.

What we’re looking for:

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• Minimum of eight (8) years of CRM marketing experience, preferably in B2C eCommerce or retail.
• At least two (2) years of people management experience, with a track record of developing and coaching teams.
• Strong understanding of CRM platforms, automation tools, and customer segmentation.
• Analytical mindset with experience creating strategic tests and implementation based on findings.
• Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
• Strong communication and collaboration skills, with the ability to influence cross-functional partners.

Nice to have:

Knowledge of data privacy regulations (GDPR, CCPA) is a plus.

Location: The CRM Marketing Manager position is a remote working position for Balsam International Unlimited Company - Philippine ROHQ in Manila. Team members in the Philippines are located within Metro Manila, Bataan, Batangas, Bulacan, Cavite, Laguna, Pampanga, Rizal, and Tarlac areas only.

Our must-haves:

• Must attend occasional in-person meetings.
• Must have a fast, reliable DSL, Fiber, or Broadband connection (not mobile or broadband stick) as the primary internet connection with a minimum actual speed of 50MBPS.

Note: An online assessment will also be part of the recruitment process.

Status: This is a full-time, permanent position with benefits.

Hardware Provision: Company-issued Laptop will be provided on your first day.

At Balsam International, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, this includes:

• Government-mandated Benefits (SSS, PAG-IBIG, PhilHealth)
• 13th Month Pay
• Paid Leaves. We use time off to rest, go on vacation, or just sleep in! Our paid time off is flexible to our needs.
• Internet Subsidy. With internet allowance, we are set up for success.
• Healthcare Coverage (+ 2 dependents). We worry less about rising medical costs with flexible quality healthcare benefits.
• Maternity, Paternity, and Solo Parent Benefit. We make sure parents are supported while they navigate work and family life.
• Continuous Learning and Professional Development Benefit. Our professional and personal development are fully supported. Whether it be online courses, workshops or books!
• Mental Health Support. We manage work and life's challenges through Mental Health Day breaks, 24/7 professional counselling, and curated webinars.
• Company Incentive. An additional cash-based perk for all our Brandits based on company's performance.
• Meeting and Team Building Allowance. Happy tummies make our meetings more fun and productive!
• Shutdown Week. We can spend more time on things that matter with an additional one-week paid time off on top of paid leaves.
• Volunteer Time Off. With two paid days off, we are able to volunteer for advocacies we believe in.
• Bereavement Leave. We get additional paid leaves when a loved one passes to grieve and provide immediate support to our families.

All your information will be kept confidential according to EEO guidelines.