At Kinaxis, who we are is grounded in our common belief that people matter. Each one of us plays an important part in accomplishing our work, building our culture and making a global impact.
Every day, we’re empowered to work together to help our customers make fast, confident planning decisions. This is how we create a better planet – for each other, for our customers and for generations to come. Our cloud-based platform RapidResponse ensures that the products we need – everything from medicine and cars, to day-to-day items like toothpaste – make it to market and into our hands when we need them with minimal ecological footprint.
We make the world better, and you can too.
Customer Marketing Manager
Job location: This position is to be hired in Canada or USA and will be remote unless you live in the Ottawa, Canada area in which the role will be hybrid with a minimum of working in the office 3 days a week.
About the team
The Customer Marketing Manager, as a seasoned professional, activates relationships to drive awareness, retention, expansion and advocacy through the customer ecosystem. Reporting to the Director, Customer Marketing, the incumbent in this role works across Marketing and the wider organization to develop and execute engaging customer marketing strategies and initiatives to help grow the customer marketing program. They tie the strategy to execution and translate business and program requirements into operational plans to meet KPIs.
What you will do
- Develop and manage results-oriented customer marketing programs that drive customer engagement, utilization, retention and advocacy
- Build and help maintain a calendar of customer communications and programs including email marketing, digital advertising, social, blog, webinars and events
- Oversee the execution of customer marketing plans, ensuring flawless execution
- Build relationships with internal and external thought leaders and influencers to grow contribution to programs and customer-focused content
- Leverage data and conduct ongoing assessments against key customer marketing KPIs to measure performance, guide decision making and optimize programs
- Proactive and accountable for ongoing self-development opportunities to leverage advancements in industry leading best practice, , attending training and conferences, etc.
What we are looking for
- Bachelor’s degree in Marketing, Advertising, Communication Studies, Business Administration or related
- 5-7 years B2B marketing experience, preferably in SaaS-based marketing, including experience managing multiple programs and program types
- Experience with demand generation and an understanding of demand generation best-practices
- Exceptionally skilled using clear, concise, and professional communication and collaboration skills with the ability to lead facilitation across functions to a variety of skill and knowledge levels.
- Active listening skills with the ability to make recommendations and consider input from others to determine the best course of action.
- Strong analytical skills with an inventive approach to work through problems and arrive at well-constructed recommendations.
Things That Would Definitely Help
- Experienced program manager with the ability to manage and track multiple programs at once including management of budgets, vendor/supplier management in compliance with financial, and related policies
- Advanced skills in Microsoft Office, Salesforce, and marketing automation platforms
- An agile, accountable, and participatory team member who takes initiative, brings a positive influence, and leads by example. Demonstrates confidence, resiliency, and the ability to work in an innovation-driven and somewhat ambiguous environment with .
- Incumbent will be provided with the opportunity to develop and progress
What we have to offer
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Challenging Work - We love solving highly complex problems. And as the global leaders in our industry, we never stop innovating—our work is never “done. That’s because across our teams and in all roles, every employee is empowered to bring their best ideas forward and to jump in and solve the problems they’re passionate about.
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Great People - We take our work seriously, but we don’t take ourselves too seriously! It’s in our DNA to celebrate, laugh, and have fun. We are stronger, together, when we are open, honest, and above all, real. Every person is valued here and plays an important role in our shared success.
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Global Impact - As a global team spanning continents, boundaries, and cultures, every day we are inspired by the impact our work has on our colleagues, our customers, our communities, and the world at large.
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Diversity, Equity and Inclusion - Diversity, equity and inclusion are more than words to us. They are the guiding principles for building a culture where we celebrate each others’ differences, continuously strive for equality and recognize that inclusion makes us stronger as individuals, a company and a global citizen.
For more information, visit the Kinaxis web site at www.kinaxis.com or the company’s blog at http://blog.kinaxis.com/.
Kinaxis strongly encourages diverse candidates to apply to our welcoming community. We strive to make our website and application process accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at recruitmentprograms@kinaxis.com. This contact information is for accessibility requests only and cannot be used to inquire about the status of applications.
