As the Demand Generation Director at Ambassador, you will ensure brand awareness across our targeted audiences and continuously drive a higher quantity and quality of inbound leads. In this role, your job will be to own (execute and manage) all inbound "path to purchase" efforts, primarily via digital advertisements and retargeting efforts, emails, blogs, social media, SEO, PPC, etc. Additionally, you will be responsible for creating and managing all reporting for demand gen activities and managing a team focused on driving new leads. You will play a critical role as we lead the market into a new era of ambassador-focused marketing.
Compensation includes base salary, stock options, health insurance, a 401k program, and free healthy snacks.
Desired Skills & Expertise
- Bachelor’s degree
- 4+ years of demand generation
- 4+ years experience in a B2B marketing role
- 2+ years experience owning and optimizing Google AdWords
- Experience using Hubspot
- Knowledge of the marketing technology landscape and/or experience marketing to senior level marketing clientele
- Extreme attention to detail, highly analytical, and process focused
- Excited to work in a start up environment
- Results focused
Ambassador is the leading Referral Marketing Automation platform for businesses of all sizes across the globe. Our platform provides a robust & customizable solution for marketers seeking to leverage the power of their existing customers to generate new business. Founded in 2010, and proudly based in Metro Detroit, Ambassador is one of Michigan’s fastest growing tech startups and was named #321 on the 2016 Inc. 5000 list. Ambassador is a growing team of ‘smart creatives’ who are passionate about creating and defining “Ambassador Marketing” and earned us a spot on Crain's list of "Coolest Places to Work" in Michigan.