Lob is hiring a

Demand Generation Manager

San Francisco, United States

Lob was built by technical co-founders with a vision to make the world programmable.

We offer two flagship APIs (print & mail and address verification) that enable companies to send postal mail as effortlessly as sending emails. Lob is venture-backed by the most reputable investors in tech, and we are rapidly growing our team to shape the future of our company and meet the demands of a quickly growing customer base and dynamic product offerings.

As a proud Pledge 1% company, we’re committed to leveraging our product, partnerships, and people to drive positive social impact through Lob.org, and are on a mission to make direct mail more sustainable.

We offer remote working opportunities in AZ, CA, CO, DC, GA, IL, MA, MD, MI, MN, NC, NV, NY, OR, PA, TX, UT, and WA. You can also work onsite at our San Francisco headquarters.

If you are looking for a progressive, fun-spirited, and mentally stimulating environment, come join us at Lob!

Demand Generation Manager 

Lob is looking for an experienced Demand Generation Manager to manage existing marketing channels and develop new programs to help us accelerate pipeline and grow revenue.

As one of the first members of the marketing team, you will play a key role in defining, building, and optimizing our inbound and outbound demand generation programs. This is a highly-collaborative, hands-on, and metrics-oriented role for an individual who loves testing demand generation tactics, but also has a proven track record of developing strong demand generation strategies.

The ideal candidate will use the right mix of inbound, outbound, and account-based strategies to optimize lead-to-opportunity-to-deal funnel and drive pipeline for the business.

Lob embraces a high speed and customer-driven marketing culture. It is a place where you own your success and are fully supported in reaching the next level in your career.

As the Demand Generation Manager, you’ll…

  • Develop and execute campaigns to drive pipeline growth and closed revenue leveraging key channels such as webinars, events, content marketing, paid media, and more
  • Own channel strategy, KPIs, budget, and forecasts in a cost-effective way
  • Manage marketing automation (Marketo) programs, implementing lead scoring and account based strategy
  • Partner with sales operations to leverage our technology stack to measure, track and analyze performance across the full sales cycle
  • Deliver on an opportunity commit number to Sales and work closely with Sales to target various segments driving pipeline growth
  • Build, execute, and test acquisition processes against different personas within targeted accounts
  • Manage external agencies, and work across multiple groups within and outside of the marketing organization.

What will you bring to this role…

  • 4+ years of digital marketing and demand generation experience in a B2B technology background.
  • Strong analytical and quantitative skills with demonstrated track record of making data driven decisions to continually optimize and drive customer acquisition, engagement, and retention.
  • Proven ability to accurately forecast and manage marketing budgets
  • In-depth knowledge of modern martech landscape and latest techniques in account-based marketing and paid media strategies
  • Exceptional communication and writing skills. Able to write tight, targeted copy for campaigns and present hypotheses and results to sales and leadership teams
  • Experience with web content strategy, customer pathing, paid media, owned media, brand building, testing and analytics.
  • Experience with Marketo, Salesforce, Google Analytics, Segment, Periscope


We’re not just building a platform to make the world programmable. We’re also designing a great place to work, and ​​a ground floor opportunity as an early member of the Lob team; you’ll directly shape the direction of our company.


  • Health benefits for you and your dependent(s)
  • Medical Flexible Spending Accounts (FSA)
  • Unlimited vacation policy
  • Wellness program (includes monthly stipend or free Barry’s Bootcamp classes!)
  • Paid parental leave
  • 401K
  • Paid volunteer time off to support the organizations you care most about
  • Commuter & Parking benefits (includes monthly stipend) for those based out of our San Francisco office
  • Free lunch, snacks and dinner when working at our San Francisco office
  • Dog-friendly San Francisco office
  • Allowance for in-person team meetings (all flights and accommodations covered) for those not based out of our San Francisco office
  • Home-office setup and phone/internet stipend for those not based out of our San Francisco office

Our commitment to diversity

Lob is an equal opportunity employer and values diversity of backgrounds and perspectives to cultivate an environment of understanding to have greater impact on our business and customers. We encourage under-represented groups to apply and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or criminal history in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.


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