Skillz Inc. is hiring a

Demand Generation Manager

San Francisco, United States

About Skillz:

Today, people spend more time playing video games than they do playing all physical sports, and eSports are poised to become bigger than the NFL, NBA, MLB and NHL combined. Skillz provides the technology that powers an eSports industry forecast to exceed $9 billion in annual revenue by 2017.

As the eSports provider for over 1,600 game studios, Skillz enables any mobile game to be turned into a competitive eSport that can also be broadcasted on major streaming sites like Twitch and YouTube. Skillz accounts for more than 20% of eSports prizes, and we’ve already hosted more than 70 million tournaments for players in over 180 countries.

We’ve raised over $28 million in funding from well-known venture capital firms as well as major sports team owners from the NFL, NBA and MLB. In our quest to make gaming better for players and developers, we’re looking for savvy, passionate and hardworking teammates to help us build the future of sports. If you’re excited about defining a multibillion dollar industry, building an awesome product, or working with bleeding edge technology, Skillz just might be for you!

Our Culture:

We are true believers in electronic sports, so don’t be surprised if you see us playing mobile games at our desks or in the kitchen. At Skillz, this type of behavior is encouraged! You can also catch us at our weekly game nights playing anything from Starcraft to Cranium over dinner, while discussing new technologies or brainstorming ideas to improve our business.

Not a “gamer”? Don’t worry about it. Every Skillzian brings a unique perspective to the team, and we bond over plenty of activities that don’t involve games. We’re working to build a truly groundbreaking company, and we want top-notch people to join us in that mission. As the creators and leaders of a new marketplace, we work with a “do whatever it takes” mentality, and frankly, we get the job done!

Our team is comprised of passionate, intelligent and creative individuals who consistently seek out new challenges and knowledge. We embrace out-of-the-box strategies to propel our business forward, and foster a culture where every person’s voice is heard. Our team comes from diverse backgrounds, and our leaders have a strong history of funding, building and selling successful enterprises. If you're up for the challenge, we’d love to meet you.

Responsibilities/Priorities:

  • Define and manage the execution of marketing programs that drive awareness, engagement and pipeline. Create and manage the systems and processes for campaign planning, initiation, development and launch.
  • Develop marketing programs that generate awareness and result in conversions or new-name leads.
  • Work with Marketing and Sales to develop Lead Nurturing programs that drive engagement and result in qualified leads.
  • Report out results to the team on digital marketing performance (campaign ROI) and continually optimize creative, channels, messaging, call to actions, and spend for maximum ROI.
  • Gauge digital marketing initiative effectiveness using available analytics tools, and make recommendations for marketing campaign optimization based on those results.
  • Provide recommendations to marketing leadership on how to expand digital marketing strategy to maximize the digital channel reach and effectiveness.

Your Skillz:

  • 4-6 years technology marketing experience developing, executing and managing multi-faceted, integrated campaign and programs that drive deeper engagement with target audiences, increase visibility/awareness and are capable of driving differentiation.
  • A strong understanding and demonstrated expertise in the areas of campaign strategy, management and analytics; search engine optimization; SEM, social marketing/social media; digital advertising; content syndication, and content marketing using these and other digital tools.
  • Exceptional written communication abilities; excellent interpersonal and negotiating skills as demonstrated through the ability to maintain good working relationships.
  • Stay current on key developments in the realm of digital marketing and help the organization understand how we can leverage them to achieve business objectives.
  • Be a master of analytics: measure and report on results/impact/continuous improvement strategies. Strong experience delivering comprehensive marketing campaign metrics that clearly measure how content, programs and campaigns are performing.
  • Experience with SFDC and marketing automation software (Marketo is a plus).
  • Track record managing projects, time and people efficiently. Fast executor. A Self-starter.
  • Domain expertise in mobile apps or mobile games is a plus.
  • Attention to detail is a must.