SurveyMonkey is hiring a

Demand Generation Manager

San Mateo, United States

About SurveyMonkey

SurveyMonkey is the world's leading provider of web-based survey solutions, and we’re looking to transform the way people make decisions. We're a smart, passionate group of people who work hard to deliver the best survey experiences on the planet, period. We believe everyone deserves easy access to the information and insights they need to make great decisions.

We're also proud to admit that despite our incredible growth over the past 17 years, we refuse to grow up. We stay curious. We believe in good ol’ roll-up-your-sleeves scrappiness. Everyone plays an impactful role, because we’re here to make a difference. And when we say good ideas can come from anyone, we mean it.

SurveyMonkey is trusted by millions of customers, including 99% of the Fortune 500, as well as other businesses, academic institutions and organizations of all shapes and sizes. We collect over 3 million survey responses daily from people in all countries around the world.

The Role

In this role you will be responsible for SurveyMonkey inbound demand generation efforts through paid and organic channels. You will be developing highly effective marketing programs to drive top of the funnel growth and convert prospects to customers. You will also manage campaigns through cost-per-click search engine marketing, social, display, webinars, and offline media. You have previously worked on B2B campaigns and have experience with developing creative strategies to fill a lead pipeline.


  • Develop and manage high impact, multi-channel campaigns to generate demand, qualified leads, and pipeline. Work closely with sales to achieve revenue goals.

  • Lead the day-to-day execution, optimization, and reporting of marketing campaigns.

  • Provide reporting detailing the overall lead and customer acquisition metrics.

  • Evaluate, recommend, and test new marketing channels.

  • Draft creative and inspiring campaigns.

  • Collaborate with cross-functional teams to develop ad copy, creative, and landing page designs that communicate our product positioning; optimize conversion via continuous testing.

  • Work cross-functionally to build and execute strategies across multiple business units that are targeted to different market verticals and personas.

  • Build and manage relationships with advertising vendors and agency partners, including search agency, display agency, and social media agency.


  • 3+ years experience leading B2B sales prospecting activities with a focus on lead gen.

  • Deep understanding of B2B demand gen programs, the sales and marketing funnel, and lead lifecycles.

  • Proven success planning, managing, and executing marketing campaigns across multiple channels (paid search, social media, email, webinars, events, content syndication, etc.).

  • Highly analytical, metrics-driven, and detail-oriented, with the ability to produce lead and opportunity reports and dashboards that analyze program progress, effectiveness, and return on investment.

  • Comfortable owning and operating marketing technologies, including: marketing automation, CRM, email, social, and landing page tools; and advertising and retargeting platforms.

  • Advanced at web analytics, ad tracking, A/B testing, tag management, and content management.

  • Ability to proactively resolve issues, take ownership of tools, processes, reporting, and relationships with vendors.

  • A great teammate and self-starter, who is comfortable working in a scrappy, energizing environment.


  • Ability to set objectives and execute end-to-end on campaigns, from program design, launch, prospect capture, nurture, sales hand-off, to analysis.

  • Strong project management and organizational skills, including ability to work independently and as a team member, set priorities, and organize work to meet strict deadlines.

  • Ability to leverage internal tools to calculate, understand, and analyze key marketing metrics.

  • Experience using Salesforce, Marketo, Google Analytics, and Optimizely, with the affinity for learning how to use new software.

  • Advanced Excel skills.

  • Excellent written and verbal communications, business writing, copywriting skills.

  • Knowledge of PPC, Display, SEO, Social Marketing, and Account-based Marketing concepts.

  • Experience working cross-functionally with sales, sales operations, marketing operations, product, and creative teams.

  • Comfortable presenting ideas and results to the leadership team.

  • Proficient in HTML and CSS.

  • Web dev/design and Javascript skills are a plus.


SurveyMonkey, we offer competitive salaries, medical/dental benefits, PTO, 401k, paid holidays, and equity compensation.

SurveyMonkey is an equal opportunity employer.