Octopus is hiring a

Digital Experience Manager

Greater London, United Kingdom

The team

The marketing function at Octopus is a “COE” (“Centre of expertise”). This means that all the brand, marketing and comms activity across our financial services businesses and parent company ultimately sits in one team, and reports to a single Marketing Director. This role is in the Marketing Centre of Expertise, working solely on the Octopus Investments marketing programme.

Role in a sentence (purpose and vision for the role)

We’re looking for a commercially minded marketeer who can help us gain more and better insights into our customer behaviour to improve conversion and customer experience.

About the role:

We’re looking for a Digital Experience Manager to work within the Marketing COE, reporting to our very talented Head of Digital Marketing. You’ll love this role if you’re a high energy driver who gets a kick out of making things happen that make a quantifiable contribution to business performance and customer experience.

Core responsibilities will include:

Digital channel commercialisation and customer experience

  • Own and deliver website lead and application plans
  • Prioritise on the development roadmap for the Octopus Wordpress websites in line with business KPIs
  • Lead on the creation and implementation of digital elements for multi-channel campaigns across different Octopus businesses as part of cross-department working groups delivering against business KPIs
  • Implement a Customer Data Platform (CDP) working with the marketing channels, sales, data and insights teams to capture, govern, and maximise behavioural data for Octopus Investments. This will enable the creation of enriched and unified customer profiles to generate insights to improve conversion and customer experience on our digital channels as well as better marketing leads for the sales team
  • Lead on getting marketing to adopt new data first practices and data visualisation tools to become a data led marketing function
  • Measure and optimise key website journeys to improve customer experience and conversion working with the UX and wider marketing team
  • Own and drive A/B testing plan and educate wider team on key learnings

Data and analysis

  • Activity, campaign and optimisation reporting; not to put in a filing cabinet, but to learn from, and to evolve the relationship/strategy with sales, cost-per-acquisition, funnel performance, cost-per-lead, ROI and audience segmentation going forwards

There is a strong possibility of line management in the medium-term future, so the ability to develop others in these disciplines is essential.

Ideally, you’ll have some or all of the following qualifications, skills and job-related experience

  • Ability to personally deliver large scale initiatives in a fast-paced environment with high levels of complexity and ambiguity
  • Experience in delivering successful end-to-end digital campaigns, from concept to execution to reporting and optimisation
  • Strong problem-solving skills to identify critical issues and opportunities, evaluate options and provide clear recommendations for improved conversion and customer experience
  • Strong analytical skills with consultative approach. Capability to transform online KPI data into actionable insights and execute upon them
  • Ability and experience communicating to a wide range of stakeholders across functions and organisational levels
  • Working with an established martech stack, including campaign tools and CRMs
  • Meticulous organisation and planning
  • Project/campaign management and delivery

And to really stand out from the crowd, you will display the following qualities and characteristics:

  • Self-motivated, driven and energetic
  • Able to work in cross-functional teams, and think laterally across other workstreams
  • Be an “ideas person”, motivated by finding new ways of doing things and constantly improving
  • Able to influence and get buy in to your ideas, and drive them forward
  • Enthusiasm, has keenness to learn, develop and grow
  • Flexibility, and open to challenges, curveballs and other opportunities

Our Values and DNA

At Octopus we don't just focus on what we do but also how we do it. Everyone shares our values of being straightforward, helpful and bold. And while these are the principles that guide us as an organisation, our DNA goes even further, by revealing our inner strengths:  

We are loyal: we fully buy-in to the company's vision and believe in everything that Octopus stands for.  

We are respectful: we live and breathe the Octopus values of being helpful, straightforward and bold.  We are resilient: we have an inner strength that means we never give in.  

We are intellectually curious: we seek to understand how the world works and were always learning, adapting and improving.  

We understand who our customers are: and because we know them really well, we always give them our very best.

What we offer

Octopus has built an exciting and inclusive high-performance culture where employees feel empowered. This means we welcome discussions around flexible working hours. We also understand the value of diversity, and we have a team dedicated to promoting gender, ethnic, socio-economic, LGBT and disability equality, to make sure we back up our words with actions. All Octopus employees are given the opportunity to develop new skills, aim higher and accelerate their careers.