Purple Carrot is hiring a

Digital Marketing Analyst

We’re seeking a passionate, full-time Digital Marketing Analyst to join our team. This person will play a key role in unlocking and reporting on insights that positively impact campaign and channel performance through data analytics. We’re looking for someone that loves to dive deep into the data to diagnose problems and find solutions. We’re interested in candidates that have experience optimizing digital marketing channels, however if you’re an analyst looking to pivot into a career in marketing, we’d love to hear from you! This is a role for someone that approaches each task with enthusiasm and thrives in a fast-paced, collaborative atmosphere.

Responsibilities:

  • Manage the day-to-day execution of campaigns across digital customer acquisition channels.
  • Develop data-informed channel management strategies to optimize toward KPIs.
  • Plan and execute robust creative & audience segmentation tests; clearly and simply report results to marketing team and other key stakeholders.
  • Support the marketing team with ad-hoc analyses and reports.
  • Implement tracking systems to measure campaign and channel performance.
  • Developing digital marketing dashboards that provide self-serving capabilities for the marketing team.

Requirements

Experience:

  • 2+ years experience in digital marketing OR 2+ years experience in data analytics.
  • Demonstrated ability to analyze and interpret data to make informed decisions.
  • Exceptional analytical, quantitative, problem-solving, and critical thinking skills.
  • Proficient in Excel and Google Suite.
  • Experience with Google Analytics, Google AdWords, and Paid Social.
  • Experience with business intelligence tools (Looker, Tableau, etc.) a plus, but not required.
  • Bachelor's degree or equivalent experience

Traits:

  • Self-starter with an impeccable attention to detail.
  • Team player that thrives in a collaborative atmosphere.
  • Structured thinker who can bring organization to any problem and is able to manage multiple projects concurrently with cross-functional coordination.
  • Stellar written, verbal, and social communication skills.
  • Able to commute to Needham, MA headquarters.

Benefits

About Purple Carrot

Purple Carrot is a meal kit subscription service on a mission to help customers eat more plants. We are looking for hardworking individuals who take pride in having fun and have a passion for startup culture. From spin and gin nights, to our biannual day of service in the surrounding community, we work to live and yet live to work because we're doing what we love. We’re crafting delicious, 100% plant-based recipes and shipping them to homes across the country, making it easier than ever to eat healthy, nutrient-dense foods on a regular basis. Since its launch in October 2014, Purple Carrot has grown significantly with increasing revenues, new subscribers, and national reach. In the spring of 2017 Purple Carrot launched TB12 Performance Meals, which offer gluten-free, high-protein, and limited soy recipes developed in partnership with NFL quarterback Tom Brady and TB12Sports.

Benefits

We love our staff, and show it with benefits (medical, dental, and life), a matching retirement plan, an unlimited vacation policy, free Purple Carrot or TB12 weekly boxes, a positive environment, work-life balance, and working alongside co-workers who are passionate about food. Plus, you’ll always get to taste what our test kitchen is cooking up!


We greatly thank all applicants, however only those under serious consideration will be contacted.

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