- Develop and pitch social media plans and campaigns
- Execute ongoing and approved campaigns according to client brand guidelines
- Create new shareable memes, content, and engagement opportunities
- Reply to customers and public figures through brand accounts
- Manages company social media channels, including Facebook, LinkedIn, Twitter, and other relevant platforms
- Engages in social media presence creation on new and emerging social media platforms
- Creates dynamic written, graphic, and video content
- Optimizes content following search engine optimization (SEO) and pay-per-click (PPC)
- Creates content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation
- Assists social media management with large projects, events, and community management
- Works as part of a team to develop large social media campaigns
- Analyses and reports audience information and demographics, and success of existing social media projects
- Proposes new ideas and concepts for social media content
- Works with marketing and social media team members to coordinate ad campaigns with social media strategy
- Writes and distributes e-newsletters to subscribers
- Manages social media communications
- Uses timelines and scheduled content to create a consistent stream of new content for audience interaction while analysing, managing, and altering schedules where necessary to optimize
- Manage our social media platform
- Manage and oversee social media content
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices and technologies
- Use social media marketing tools
- Work with graphics designers to ensure content is informative and appealing
- Collaborate with guest service team
- Execute social media strategy through competitive research, platform determination, benchmarking, messaging.
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
- write long- and short-form social media messages that attract new users and engage current users
- use data to analyze what’s working, what’s not, and reinforce or refocus key messages accordingly
- help convert our brand fans into loyal customers with engaging, responsive, responsible, surprising, and captivating social media interaction
- At least one year of experience working in social media
- Excellent writing and reading comprehension skills required
- Experience using photo and video content creation apps or social media scheduling and analytic tools.
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