About Angaza
Angaza creates software that enables businesses to sell life-changing products, on credit, to low-income consumers in emerging markets. Our technology uses an IoT network of connected devices, mobile payments, and machine learning to accelerate the adoption of solar energy systems, smartphones, and appliances.
Over 2 billion people across the globe live off-grid or are unbanked. Connecting this population to power, productive-use appliances, and financial services represents a $400 Billion+ current market opportunity. Angaza’s B2B technology platform enables distribution businesses in emerging markets to grow their revenue by over 8x by extending their sales and credit offerings to this consumer base.
When a family in Tanzania (or Nicaragua, or Nigeria, or India…) pays a weekly installment on their new home solar installation, their payment is processed by Angaza backend software. When a distributor monitors the repayment performance of their loan portfolio, they use an Angaza web application to do so. Our software is already used by businesses in 50+ countries around the world to improve the daily lives of over 6 million people.
The Role
The Digital Marketing & Communications Manager will combine both digital marketing and communications responsibilities in contribution to Angaza’s overarching marketing and communications strategy.
This role will be based in Nairobi, Kenya and primarily responsible for the development and execution of strategic and tactical digital marketing and communications initiatives that will maintain Angaza’s marketing leader position, and support the visibility and growth of Angaza’s product brands.
Responsibilities
- Develop relevant content and oversee the design and deployment for multiple Angaza digital platforms, such as websites, newsletters, blogs, email marketing, product descriptions, videos, etc.
- Create content for and manage Angaza’s corporate and product social media channels.
- Oversee the development and implementation of digital marketing campaigns (including web, SEO/SEM, social media and display advertising) campaigns to effectively promote Angaza services and solutions, including setting key KPIs and measuring performance against them to determine ROI.
- Support the preparation of press materials (press releases, Q&As, blog articles etc.) and follow up on PR opportunities for Angaza.
- Support the development and production of creative digital assets for web and social media.
- Capture customer & partner testimonials and script them into relevant impact stories, then oversee the production of video content if necessary.
- Support in the planning and execution of Angaza events and conference participation.
- Manage relationship with relevant external vendors (PR agencies, marketing agencies, production agencies, event coordinators, etc).
- Identify latest and relevant digital marketing trends to enhance Angaza’s digital footprint.
- Support marketing team in other activities & initiatives that may be assigned by the Manager.
Required Skills & Experience (Must Have)
- Minimum of 5 years of digital marketing and/or communications experience in a B2C environment in Kenya.
- Experience must include managing social media channels.
- Must be creative with excellent written and verbal skills - fluency in English and Kiswahili is required.
Other
- Experience with managing creative and media vendors.
- Familiarity with engaging ‘Bottom of Pyramid’ customers.
- Can thrive in a fast-paced company and able to liaise with stakeholders across multiple social strata, businesses and departments to get things done.
- Ability to translate brand and marketing strategy into simple and relatable initiatives for internal (staff) and external (customers) audiences.
- Strong project management and demonstrable experience leading complex projects from start to finish.
- Coursework or certification in digital marketing a strong plus.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations or related field.
Other Details
Angaza is a for-profit company with headquarters in Nairobi and San Francisco.
Employees receive salary and competitive benefits that include:
- company-sponsored private medical plan
- pension plan with company contribution
- quarterly professional development allocation
- team & mission you can believe in
Our Commitment to DEI
At Angaza, we evaluate all candidates on the basis of their ability to meet stated job requirements. We do not discriminate against candidates on the basis of sex, gender, marital status, religion, nationality, or other personal characteristics. In keeping with our commitment to supporting a safe and inclusive workplace, we strongly encourage candidates from traditionally underrepresented backgrounds to apply.
