Patch is hiring a

Digital Marketing Manager

London, United Kingdom

Digital Marketing Manager

About Patch 🌱

Patch is a modern plant shop, for modern plant people. Patch helps you discover the best plants for your space, delivers them to your door and helps you look after them.

Having attracted over 200,000+ customers with a 4.8/5 rating on Trustpilot and 200,000 plant fans on Instagram, we were recently voted 28th in StartUps 100 2020 and raised over £7m in venture funding to scale rapidly across the UK and Western Europe.

As more of us choose to live in big towns and cities, we’re leading busy, stressful lives and our need for nature is growing. We believe that by bringing plants into your home or workplace, life becomes much calmer, healthier and more joyful.

There’s a perception that plants are hard work; it’s a mission to find places that deliver plants, it’s difficult to choose the right plants for your space and it’s a pain to look after them - but it doesn't have to be this way.

What’s the opportunity?

Backed by a stellar team, this is a standout role for a performance marketeer who is passionate about digital marketing.

Initially remotely then based in our London office. Patch HQ is a beautiful unique building, just a moment’s walk from Queenstown Road train station (one stop from Victoria, Waterloo and Clapham Junction). As you’d expect, it’s bursting with plants.

What will the job involve?

You will work to continue our rapid growth by driving customer acquisition, retention and virality through performance marketing, taking our advanced digital marketing to the next level.

  • Manage a multi-million pound digital marketing budget.
  • Ownership of Patch online acquisition channels (FB, Google, Criteo, Pinterest, Taboola)
  • Day to day optimisation of Google, Google Shopping, Display and YouTube platforms
  • Own relationship with paid social agency including paid social strategy, creative testing and budgeting.
  • Execute and report on new digital channel tests.
  • Understand and report on the key metrics.
  • Be full of innovative and exciting ideas to drive acquisition.
  • Liaise closely with the creative and retention teams.


You will report to Toby Hopkinson (Acquisition Lead), but will work with the full team including the retention team, Creative team, Product team (CX/UX), Retail (physical product), our data analyst and developers.

We are a business that moves fast and has bold ambitions. This role will provide you with a unique opportunity to demonstrate and develop your acquisition skills and own new channels, working with a team of like-minded people.

You will already have a strong point of view on the market opportunity and will come to the role brimming with ideas of how to get the Patch in front of new customers nationwide in the UK.

You work quickly, decisively and always with clear goals in mind.

You will be organised, self-motivated and responsible, taking ownership of your projects. You will enjoy collaborating with others, and be low-ego.

What experience, skills and traits do I need?

  • Strong experience in B2C acquisition marketing roles
  • Experience working with direct-to-consumer e-commerce brands
  • Excellent data analysis and handling skills
  • A deep understanding of Google advertising platforms is essential
  • An proficient understanding of paid social platforms
  • A strong inquisitive streak, and a real passion for data
  • You’ll get excited about testing new things
  • You’ll love and embrace collaboration with other teams
  • A love of plants and/or interior design/trends is an advantage

Equal Opportunities

Patch is an equal opportunities employer which fosters a culture of diversity and inclusion amongst our staff and partners. We welcome applications from all backgrounds as we continue to grow the business and will give full and fair consideration to all applicants regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

What’s in it for me?

Patch offers a number of team-wide benefits and perks but if there’s something that’s important to you that’s not on this list, let us know.

  • An opportunity to bring online one of the world’s last remaining offline industries
  • Competitive salary
  • 25 days holiday allowance (prorated), increase by 1 day with each year of service
  • Generous plant allowance to help you bring your own home to life
  • Regular team socials
  • Weekly breakfast meetings
  • Drinks on a Friday afternoon to celebrate the week
  • A day per week to work from home
  • Coaching/mentoring budget to help you with your development


You may have previously seen this role advertised as a 6-month FTC. It is now a permanent position