DraftKings is hiring a

Digital Marketing Manager

London, United Kingdom

£50,000 - £60,000 PLUS BENEFITS AND ALLOWANCES DEPENDING ON EXPERIENCE

DraftKings is a technology company that creates the most exciting digital sports competitions on the planet. Focused on the rapidly growing Daily Fantasy Sports (DFS) space, DraftKings offers players the opportunity to compete through web and mobile channels in 1-day or 1-week fantasy sports contests for cash prizes and money-can’t-buy experiences. Founded in 2012, we are headquartered in Boston, with additional offices in New York City and London. This is a unique opportunity to work at a company experiencing explosive growth while inventing an industry. We bring the most incredible experiences and the industry's biggest contests to our players. We are looking for exceptional talent to play for our team! Apply today and be a part of our success story.

Responsibilities

As the Digital Marketing Manager for DraftKings you will own the digital customer acquisition strategy. This is an all-channel role where you will own the entire digital acquisition landscape and be responsible for planning and executing cross-channel, multi-device campaigns. You will be reporting to the Director of Marketing and working very closely with Analytics, Product and other Marketing teams; you will be accountable for hitting acquisition targets, developing and communicating the digital strategy across the business and managing external provider relationships.  Other duties include:

  • Develop the digital strategy for the company across multiple channels;
  • Plan and execute all digital campaigns on web, marketing database, social media and display advertising;
  • Develop and execute a strong social media advertising presence;
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
  • Identify trends and insights, and optimize spend and performance based on the insights;
  • Brainstorm new and creative growth strategies to test new forms of digital media;
  • Plan, execute, and measure experiments and conversion tests;
  • Collaborate with internal teams to create landing pages and optimize user experience;
  • Manage robust budgets around social media ad buying, making sure spend is optimized at all times;
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

 

Skills and Capabilities

  • Graduate with significant relevant experience;
  • Some experience in the Daily Fantasy Sports market;
  • Experience managing 7 figure budgets for social media ad buying, specifically for Daily Fantasy Sports
  • Demonstrable experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords, FaceBook Campaigns, and other digital self serve UI platforms
  • Experience with Facebook/Twitter/YouTube Ads Platforms
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Mobile user acquisition experience a plus
  • Self-motivated, hard-working and enthusiastic.
  • Passionate about sports

Knowledge of Premier League and Champions League desirable, SQL Experience a plus.

Please submit your CV with a covering letter via our Careers Page within 28 days of the first placement of this advert.