Viva Wallet is hiring a

Digital Marketing Manager - SEM

Viva Wallet is seeking an experienced and results-oriented Digital Marketing Manager to drive our Paid Search (PPC), Display Advertising and Re-marketing strategy with a proven track record of success. The primary goal of the role is to improve the performance of MT's paid search, display and re-marketing campaigns through a combination of creative thinking, A/B testing, applying industry best practices and data-driven methodology. The ideal candidate will be proven and self-motivated with advanced skills working with Google Adwords, Google Analytics, creative and landing page development, A/B testing, re-marketing, and display networks.

Responsibilities:

  • Daily management of paid search, display, and remarketing campaigns for US and international markets.
  • Plan and execute all web, SEO/SEM, PPC, marketing database, social media and display advertising campaigns
  • Measure and report performance for all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Develop and execute brand and non-brand paid search, display and remarketing strategy and roadmap.
  • Manage front of site page optimization projects including writing creative brief, JIRA ticket, coordinating Creative and UX, and completing user acceptance tickets
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Identify conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Lead guru on paid search, display and remarketing keeping up to date and driving best practices.
  • Research and evaluate competitor’s paid search, display, remarketing efforts and identify new opportunities.
  • Coordinate marketing promotions and campaigns which may include discounts planning, banner/display ads, social paid advertising, landing pages.
  • Develop, maintain, and analyze detailed reporting of campaigns.