Salsify is hiring a

Digital Marketing & Optimization Manager

Boston, United States

Salsify empowers brand manufacturers to win on the digital shelf by delivering the commerce experiences consumers demand anywhere they choose to shop online. The world's biggest brands including Mars, L'Oreal, Coca-Cola, Bosch, and GSK use Salsify every day to stand out on the digital shelf. To date, Salsify has raised a total of $198.1 million in funding, led by Warburg Pincus, Venrock, Matrix Partners, Greenspring Associates, Underscore VC, and North Bridge. 

For more information, please visit: http://www.salsify.com

Salsify is looking for a creative and proactive Digital Marketing Manager to run digitally focused-integrated campaigns to prospects and customers of Salsify. This role will work closely with revenue marketing, content marketing, and marketing ops teams and will be responsible for the execution and measurement of the multi-channel revenue-driving campaigns. 

How You'll Make an Impact:

  • Grow and manage our digital analytics strategy and execution in day to day partnership with our Corporate Marketing team, including conversion rate optimization and personalization for our website, paid ads, paid social, landing pages, and email campaigns. End to end campaign knowledge and optimization will be critical.
  • Consistently test and analyze results to inform best practices and evolution of digital experiences to optimize lead generation, CTAs, and conversions on the website and email campaigns. 
  • Create analyses of existing web traffic and conversion trends to identify areas of opportunity and provide data-driven insights and guidance to Corporate, Product, and Revenue Marketing teams for web and content enhancement
  • Interface with agency vendors to support growth initiatives on paid advertising, SEM, SEO, and other marketing campaign tracking implementation and monitoring
  • Own reporting of web analytics using Google Analytics. Compile, analyze and report on traffic trends, funnel analysis, customer behavior to inform ongoing digital experience needs and optimization as well as overall marketing improvements

You'll Enjoy This Role if You Have:

  • 3+ of experience building and managing multi-channel demand gen campaigns
  • Bachelor’s degree in marketing, communications or a related business field preferred
  • Strong communication skills (both written and verbal) and the ability to work with multiple stakeholders to prioritize tasks and projects effectively 
  • Takes pride in being proactive and organized  
  • Strong analytical and problem solving skills 
  • Proficiency in the latest digital marketing tools, including marketing automation platforms.
  • Ability to adapt to Salsify’s fast-paced environment and a passion for building relationships with internal customers (sales and XDR teams) 

 

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Salsify’s mission is to empower brand manufacturers to win on the digital shelf.

Helping brand manufacturers to win online is what we do. Our culture is who we are. We are empowered. We are positive thinkers. We take action. We care deeply. These values have driven Salsify’s growth and earned the company numerous top workplace awards.

We are headquartered in Boston and have hubs in Lisbon (Portugal), Chicago and remote offices around the globe. If you are excited to work in a fast-paced environment with a team that values agility, curiosity and passion, we want to hear from you!

Salsify loves a good success story and it would be our privilege to help write yours! We recognize that talent and potential come in all forms and that years of experience does not guarantee on the job effectiveness or leadership potential. Our hiring process involves recognizing a person’s achievements, subject matter expertise, and passion, not just check marks next to a job description. If you have an interest in our roles please do not hesitate to apply - we would be happy to speak with you!

Salsify is committed to being an equal opportunity employer. We believe that diverse perspectives yield strong and happy teams. Our employees and customers win when we have a variety of opinions and experiences. If you have a disability, require a religious accommodation or if there is anything we can do to make you more comfortable during our recruitment process, please let us know at [email protected].