DocuSign is hiring a

Digital Marketing Specialist

San Francisco, United States

Digital Business Marketing Specialist

Marketing | San Francisco, California

Our agreement with employees
DocuSign is committed to building trust and making the world more agree-able for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At DocuSign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.


The team
Our Marketing team creates world-class content and data-driven marketing solutions that communicates the value of DocuSign’s Agreement Cloud to reach more customers and help them understand the potential impact DocuSign can have on their business. We design creative for a new business campaign. Refine messaging around new product launches. Organize captivating customer events. Develop innovative social media campaigns. Collaborate on playbooks and training with the Sales team. Marketing is the face and voice of DocuSign and plays a key, high-impact role in how we tell our story.


This position
The Digital Business Marketing Specialist will be responsible for executing multi-channel marketing campaigns to help engage, monetize, and retain Digital Business customers across their lifecycle. This includes generating revenue by running promotional marketing campaigns and gathering customer insights to drive continual improvement of marketing content. You will support the Digital Business team by partnering with Marketing Operations, Creative Services, eCommerce, Web Marketing and Product teams.

This position reports to the Director, Web and Mobile Customer Marketing. 


  • Plan, create and execute multi-channel promotional marketing campaigns
  • Partner with Creative Services to develop campaign assets
  • Partner with the Marketing Operations and Product teams to automate campaign targeting and personalization
  • Conduct A/B tests and leverage results to optimize campaigns
  • Partner with international marketing teams to localize campaigns
  • Partner with Customer Insights team to generate content for Self-service/Digital Business customers
  • Support ad-hoc marketing requests (e.g. Real Estate, Adoption & Growth programs)


Basic Qualifications

  • BA/BS degree or equivalent work experience
  • 3 years of related experience
  • Strong project management skills and attention to detail
  • Excellent written communication and copywriting skills


Preferred Qualifications

  • Familiarity with tools such as, Eloqua, Magento, Google Analytics and Qlik
  • Basic proficiency in HTML
  • Highly analytical and metrics-driven; ability to drive insights and trends from data
  • Results-oriented with skill in driving results with cross-functional teams
  • Creative problem-solver and analytical thinker
  • Highly motivated, organized, self-starter who thrives in a fast-paced environment

About Us
DocuSign® helps organizations connect and automate how they prepare, sign, act on, and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature: the world's #1 way to sign electronically on practically any device, from almost anywhere, at any time. Today, hundreds of thousands of customers and hundreds of millions of users in over 180 countries use DocuSign to accelerate the process of doing business and simplify people's lives. Plus, we save more trees together! And that’s a good thing.


DocuSign is an Equal Opportunity Employer. DocuSign is committed to building a diverse team of talented individuals who bring different perspectives to the business and who feel a sense of inclusion and belonging when they join our team. Individuals seeking employment at DocuSign are considered without regards to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category.