Are you looking for a new challenging work experience in a dynamic environment? Do you want to put your passion for food, innovation and sustainability to the test? Then this job is the perfect fit for you! We are growing quickly, and have a very unique and innovative business.
Cortilia Spa Società Benefit is looking for a highly talented Digital Marketing Specialist for our Marketing team. The candidate will have experience in an e-commerce business model or media agency, and is highly analytical and data driven.
You will play a key role in developing and driving our customer acquisition and retention strategy while maintaining our brand positioning. The ideal candidate is experienced in online acquisition marketing, highly analytical and detail-oriented and will possess the ability to build strong cross-functional relationships to define and implement a best-in-class customer acquisition strategy.
As a Digital Marketing Specialist you main responsibilities will be:
- Manage and optimize digital media strategy within an omnichannel perspective;
- setup and manage digital advertising campaigns to meet business objectives (awareness, lead generation, app download, SEM/brand conversion, retention,community/social adv);
- production of creative assets for advertising campaigns through AB test and introduction of new tools, technologies and channels;
- work with respective vendors and stakeholders & achieve CPA efficiency, improvements and scale increases through hands-on media campaign optimizations;
- development of dedicated initiatives to support business objectives, such as product launches, geo expansion, and Christmas campaigns;
- take advantage of other acquisition marketing activities to maximize digital media results;
- develop initiatives to improve KPIs ( CPA, CPR..) across the funnel, interacting with other team members and sharing data driven insights to upper management;
- continuously analyze and report on campaign effectiveness.
This job position will be based in the new amazing Headquarters Cortilia in Cassina de Pecchi ( MM2 Villa Fiorita/Cassina de Pecchi)
Requirements
- Degree in Economics and/or Marketing;
- minimum 1 year hands-on experience working across Google Ads and Facebook, with a proven track-record of building, scaling and optimizing paid campaigns to deliver results;
- general understanding of SEO best practices and ability to leverage SEO insights, to optimize SEO program;
- general understanding of marketing automation dynamics;
- strong analytical skills;
- proficient in Microsoft Excel;
- able to translate business goals into actionable digital media strategies and tactics;
- attitude to constantly push yourself and partners to innovate and optimize the digital media program;
- strong attention to details, especially when working in live environments;
- strong attitude to work in a team offering collaboration and reliability.
Benefits
- Young and dynamic working environment
- Flexible hybrid working
- A brand new Headquarter, enriched with vertical gardens, and built with the highest sustainability standards
- Fruits and coffee in the office
- Meal tickets, even if you work from home (but if you'd like to cook your meals, feel free to use our office's designer kitchens!)
- Cost refund
- Employee discount on www.cortilia.it
Cortilia S.p.A. Società Benefit sostiene le pari opportunità e assicura un processo di selezione nel rispetto della Diversità, Equità ed Inclusione. Cortilia S.p.A. Società Benefit apprezza e valorizza ogni persona, e condanna ogni forma di discriminazione, diretta o indiretta, effettuata sulla base della nazionalità, appartenenza etnica, genere, orientamento sessuale, gravidanza, religione, disabilità, età e di ogni altra categoria protetta dalla legge.
