GoodRx is hiring a

Direct Marketing Manager

Santa Monica, United States

Americans spend almost $400 billion per year on prescription drugs and people are often unable to afford medications they desperately need. Join GoodRx and help us solve meaningful problems that help us make people’s lives better.

GoodRx is the leading source of prescription consumer pricing information in the US, and is used by over a hundred thousand consumers a day, as well as by healthcare professionals throughout the US.

We are a 40-person team funded by top-tier VCs based in Santa Monica, CA. With offices just feet from the beach in Santa Monica, we are one of the fastest growing technology companies in Los Angeles. We are a low-key but tight-knit group of hardworking people working to solve big problems.

JOB OVERVIEW
In this position you would have responsibilities related to managing the development, execution and analytics of successful direct marketing campaigns (largely direct mail-based).

MAIN JOB TASKS AND RESPONSIBILITIES

  • Plan, implement and monitor direct marketing campaigns that generate the leads and response needed to exceed the business plan
  • Manage in-house lists and list acquisition as well as develop list segmentation strategies across multiple channels of the business
  • Effectively use customer lists and databases to increase program utilization and penetration among key audiences.
  • Closely manage marketing campaign costs and related resources to ensure budgets are used as effectively as possible
  • Utilize database marketing and analytics knowledge to evaluate program results and provide recommendations for next steps/roll-outs
  • Manage external agencies and third parties to ensure successful production and delivery of campaigns
  • Establish tracking processes and monitor campaign milestones in order to provide pre and post campaign reporting analysis
  • Quality control across all direct mail and physical collateral. Using Excel to quality check data used for projects.
  • Evaluation and simplification of existing Project Management tracking and reporting systems
  • Continuous experimentation to maximize results

KEY REQUIREMENTS

  • Bachelor’s degree
  • 7+ years within marketing/advertising environment
  • History of quantifiable success in managing marketing projects from end-to-end, ideally for a tech startup
  • Thrives on being “in the weeds” of project management; stays close to the daily inner-workings of every campaign
  • Extensive experience working with data to optimize quality control, segmentation and targeting opportunities that enable profitable scaling, reduced CPA’s and/or enhanced ROI
  • Organized, detail oriented and able to simultaneously manage multiple direct marketing campaigns from launch to execution -- without missing a beat
  • Experience with managing print, mail and creative vendors during all stages of mail campaign development for flat mail and packages
  • Experience working with dashboards and automated tools used in the warehousing and launch of data, leads and related campaign metrics
  • Skilled at working with large Excel sheets as it relates to reviewing data, lists, analytics and budgeting
  • Experience sourcing, negotiating and handling budget related aspects of outside resources.
  • Excellent written and verbal communication skills
  • Comfortable working in a fast moving, high volume environment where pivoting is part of the DNA
  • Amazing skills related to strategic thinking, problem analysis and problem-solving
  • Able to proof prepress items to ensure there are no mistakes
  • Proficient in Office, (Excel, Word, PPT)
  • Experience handling media plans and related contracts a big plus.

WHAT WE OFFER
GoodRx offers an attractive compensation package including full medical, dental, 401(k) matching, unlimited vacation, company-provided lunches and a flexible work environment in Santa Monica.

About GoodRx
GoodRx is America’s leading prescription price transparency platform. More than 4 million people use GoodRx’s website and popular mobile apps each month. GoodRx helps consumers save up to 80% on their medications by delivering prices and available discounts at nearly every pharmacy in the U.S. Thousands of physicians and employees use GoodRx, and its services have been positively reviewed by Good Morning America, the American Heart Association, The New York Times, ABC News, AARP, Forbes and many others.

GoodRx is backed by Francisco Partners and Spectrum Equity. Francisco Partners is a leading global private equity firm, which specializes in investments in technology and technology-enabled services businesses. Since its launch over 15 years ago, Francisco Partners has raised approximately $10 billion in capital and invested in more than 150 technology companies, making it one of the most active and longstanding investors in the technology industry. The firm invests in transaction values ranging from $50 million to over $2 billion, where the firm's deep sectoral knowledge and operational expertise can help companies realize their full potential. Spectrum Equity was founded in 1994 with offices in Boston and San Francisco and is a leading growth equity firm providing capital and strategic support to innovative internet, software and information services companies. Representative investments include Ancestry.com, BATS, Definitive Healthcare, GrubHub, Lynda.com, Passport Health, SurveyMonkey and Verafin.