Are you ready for a Giant Experience?
We’re looking for a Director, Brand Strategy to join our Evoke Giant Insights Group and closely partner with clients to develop, guide, and operationalize their business strategies.
In this role, you will thrive as a proactive and responsive thought leader—a highly collaborative member of the agency who helps develop and drive strategy with interdisciplinary internal and external teams to make a real difference in patients’ lives—while having fun doing it!
Can you develop cohesive, compelling strategic visions for our healthcare clients that guide their overall brand and business plans?
- Do you have and can you leverage deep experience in uncovering foundational insights to drive strategy and competitive differentiation?
- Can you conduct interviews and/or work with research partners to uncover physician behavioral and attitudinal insights?
- Can you help develop content and lead workshops to build the foundation for strategic initiatives?
- Do you have and can you leverage experience in developing compelling brand positioning, strategic imperatives, and critical success factors to reach brand objectives?
- Can you communicate strategic visions to our clients, be persuasive and help them and their business development teams socialize the strategy within their organizations?
- Can you partner closely with clients and collaborate with internal teams in developing robust and relevant annual brand plans?
- Can you assess client business models to identify new revenue opportunities within the context of brand, market, user, financial, and technology constraints?
- Can you collaborate closely with teams from UX, Analytics, Account Service, Creative, and Business Development to drive audience engagement?
- Can you lead and coordinate team pitches? Can you create immersive story-telling experiences in written and visual forms to drive new business development initiatives?
- Can you partner with Account Services to drive organic growth via new ideas and approaches?
The Evoke Giant Insights Group has a strong willingness to simultaneously tackle multiple projects and challenges and the passion to rapidly build expertise on new businesses and industry verticals.
Specifically, the Director, Brand Strategy role will:
- Collaborate with the larger strategy team, creative leads, and medical/scientific advisors to develop brand strategies and present recommendations to clients in the form of annual brand plans, tactical plans, identification of proactive strategic or competitive opportunities throughout the year or in answer to specific client challenges
- Prepare and effectively deliver presentations that are persuasive and help clients and prospects realize the strategic opportunities
- Prepare and effectively facilitate workshops as needed to support strategic insight development and client team alignment
- Lead new business pitch strategic insights and presentation development in coordination with agency teams
- Coordinate with and provide guidance to UX, Analytics, Media, and Technology departments to define specific multi-channel marketing strategies
Evoke Giant, a member of the Evoke Group, a global health company, is a proudly, fiercely entrepreneurial agency, where your voice and your vision can make a singular difference every day.
If you’ve got 10+ years of strategic healthcare and multi-channel brand experience (with an ability to work in cross-functional teams in high-pressure situations) and you’re ready for a Giant Experience, apply today! A successful candidate most likely has experience in strategic account management or account planning or relevant client-side experience.
Evoke Giant is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, veteran status, genetics or any other basis forbidden under federal, state, or local law. Evoke Giant considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.