Location: New York, NY - Remote OK
Reports to: Christine Magee, VP Corporate Marketing
AlphaSense is a search engine for market intelligence that transforms how decisions are made by the world’s leading corporations and financial institutions. Leveraging AI and NLP technology, AlphaSense enables knowledge professionals to extract insights in seconds from thousands of disparate data sources, including company filings, event transcripts, news and trade journals, and equity research. Founded in 2011 and backed by investors including Innovation Endeavors and Soros Fund Management, AlphaSense is on a mission to empower organizations to make data-driven decisions with confidence.
About the Team:
AlphaSense Marketing is a revenue and pipeline focused marketing team that encompasses demand generation, product marketing, corporate communications, PR / AR, brand, customer marketing, content marketing, and events. At our core, we’re here to support AlphaSense’s growth, which we do by contributing to pipeline and revenue; developing a brand that’s widely known to the markets we serve; and encouraging user engagement both within our product and with our brand.
About the Role:
Over the past six months, we’ve invested more than ever before in content marketing at AlphaSense: We significantly increased blog content output and quality, developed various interactive digital experiences, and launched a weekly newsletter on emerging market trends that now drives a meaningful percentage of pipeline. As a result of the success we've seen across these initiatives, we are now in a great place to bring in a leader of the Content Marketing function who will build on that foundation and take us to the next level.
Reporting to the VP Corporate Marketing, you'll be tasked with leveraging AlphaSense data to tell stories that add value to our audience, and as a result, drive demand generation and brand awareness in the market. As the Director of Content Marketing, you will be responsible for overseeing and improving our existing content programs, as well as developing and deploying a content marketing strategy with the help of a small but mighty team. You'll capitalize on the vast breadth of data within the AlphaSense platform to tell data-driven stories about current events, emerging trends, and market shifts to a growing audience of corporate and financial services professionals. We believe that this role -- and the content marketing function more broadly -- will have a massive impact on the business, and we're looking for the right leader to show us how it's done.
Who You Are:
What You’ll Do:
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