Omada Health is hiring a

Director of Account-Based Marketing

San Francisco, United States

Omada Health is on a mission to inspire and enable people everywhere to live free of chronic disease. 

The Director of Account-Based Marketing is responsible for capturing the attention and interest of our most important target accounts. The goal is to inspire t​hem​ to reach out to ​us​ (or, enthusiastically agree to a meeting), and, ultimately, offer the Omada program to their employees or members.

Reporting to the Chief Marketing Officer, you’ll work with the sales team to identify roughly 400 individual accounts (employers, health plans, and consultants) that we feel would really benefit from the Omada program. Then, you’ll come up with a series of customized campaigns that are designed to resonate with each individual account,​ ensuring they are inspired to meet with someone from our sales team.

Using a mix of surgical marketing tactics and great, custom creative that grabs attention, you’ll find ways to make sure Omada is cutting through the noise and connecting with the accounts we care about the most.

You don’t care what channel you need to use (in fact, you tend to prefer using the portfolio approach), you just want to make sure we make the right impression with the right person. Sometimes the best way will be showing up at a particular conference. Other days a really clever piece of direct mail will do the trick. Or perhaps it’s using email or LinkedIn to share incredible, bespoke content you know they’ll value, or run a series of eye-catching digital ads next to their profile. (No option is too crazy: You think holistically about how to earn their attention over time). Most times it’s some combination of several inbound and outbound marketing tactics, but in all cases you quickly put together a smart plan, fill it with highly relevant, highly targeted content, and track/optimize in real-time to ensure your efforts are undeniably ROI positive.

The Director of Account-Based Marketing is as creative as she is strategic, and as relentless as he is pragmatic. You love the process of developing great campaigns with our in-house design and copywriting team, and the thrill of analyzing what’s working, what isn’t, and ensuring every subsequent campaign is building off insights from the last.

You Probably Have:

  • 7+ years of marketing and sales enablement experience.
  • Experience at both agencies and in the fast­-paced startup world.
  • A great balance of “left/right brain” tendencies: you can come up with great creative ideas, but also have the ability to analyze what’s working, what’s not, and how to optimize your approach in real­-time.
  • A highly competitive spirit and ability to move fast: you won’t be happy until you’ve connected in a meaningful way with every single account on your list.
  • A highly organized work ethic that thrives in a fast­-paced environment: you think (and act) very quickly on your feet.
  • A scrappy, get-­it-­done attitude. You learn by doing and would rather fail in real life than in a powerpoint strategy deck.

What Great Looks Like:

  1. No Contact Without Content: Every time a sales person reaches out to a prospect, they have (and always share) a great piece of content that deepens our points­-of-­difference, addresses potential obstacles, and moves the conversation along.
  2. Creative Confidence: You are chronically dissatisfied with our assets and insist every single slide, chart, statement, or campaign is as creatively strong and strategically savvy as humanly possible. You can take mediocre input and make it great, and give the right feedback (in the right way) to ensure we maximize impact with everything we do.
  3. Account Marketing Sharp Shooter: You build an aggressive, smart plan for meticulously grabbing the attention (and action) of every single target account for 2016; by end of Q2, we’ll have had meaningful contact with all of them in a way that delights, surprises, and impresses. 
  4. Pipeline Prodigy: You have a clear dashboard of pipeline velocity metrics that is easily shared and understood by all on a weekly basis; you use it to make tactical and creative marketing decisions to help increase conversion across sales stages.
  5. Deep Sales Connections: Every salesperson knows you by name and has deep, regular contact with you. You know the status of the high priority target accounts and their metrics, alerting the team when/if more effort, focus, or investment in sales support is needed.
Metrics You’ll Be Evaluated On:

  1. Leadership skill and cultural “add.” People love working with you and thrive during collaborations. You keep the pace intense but the atmosphere light.
  2. The degree to which you increase the percentage of opportunities that convert from one stage of the sales process to the next and decrease the length of time it takes to do so. 
  3. The % of high priority target accounts that convert to an Interest Opportunity (i.e., meeting with field sales scheduled).

Benefits:

  • Competitive salary
  • Stock options
  • Flexible vacation
  • Parental leave
  • Health, dental, and vision
  • 401k retirement savings plan
  • Healthy snacks and meals
  • Wellness events (e.g. running club)
  • Community volunteering

About Omada Health: We’ve pioneered digital behavioral medicine: an innovative approach to tackling the growing epidemic of type 2 diabetes, heart disease, and obesity. Our online programs combine world-class science, technology, and design to inspire and enable people everywhere to live free of chronic disease. Named one of Fast Company’s “50 Most Innovative Companies in the World,” our team includes passionate and talented individuals. Our approach has been embraced by major employers across the country, including Costco and Iron Mountain, as well as leading health plans, such as Kaiser Permanente and BlueCross Blue Shield of Louisiana.

We carefully hire the best talent we can find, which means actively seeking diversity of beliefs, backgrounds, education, and ways of thinking. We strive to build an inclusive culture where differences are celebrated and leveraged to inform better design and business decisions. Omada is proud to be an equal opportunity workplace and affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.