Rent the Runway is hiring a

Director of Content Marketing

Chicago, United States

About Rent the Runway:

Described by Forbes as “Tech’s Next Billion Dollar Star” Rent the Runway is set to disrupt the $1.7T Global Fashion Industry by ensuring that rental is a habitual, convenient, daily part of getting dressed. We believe that every woman in the U.S. and soon every woman in the world, should have a subscription to fashion that is powered by a mobile-first experience, aided by top-notch customer service and serviced by omni-channel capabilities. We also believe that fashion is an industry that should be democratized by giving everyone access to the real thing and the associated feelings of self-confidence that comes with. Since our launch in late 2009, we have raised over $125MM and built a transformative business model, proprietary technology all coded in-house, a unique reverse-logistics operation and one of the most beloved brands on earth. 5MM women in the U.S. are members of our community - many have used Rent the Runway for some of the most important events in their lives. We have also launched a foundation to support female entrepreneurship and help women build scalable businesses. There is a revolutionary spirit in our founding DNA that permeates to our culture today; our team is smart, aggressive, entrepreneurial and ready to continue challenging old systems and rewriting new rules.

 

Position Overview:

Rent the Runway is looking for a Director of Content Marketing to lead content across all of our channels. Content is a key way Rent the Runway reaches and engages audiences. In this position you will own the full range of branded storytelling across all channels including social media, email, and site.  We are looking to take a new and fresh approach toward content, and you will be leading this initiative by developing a plan that deploys marketing content across multiple platforms and formats in order to drive new users, engagement, sales, and loyalty.

We are seeking a leader who is an expert not just content, but also audience development, brand building, segmentation, analytics and optimization. This role requires a combination strategic thinking, cross-functional collaboration, creative savvy, team building skills, and sheer determination. If you are a creative and analytically-driven storyteller who understands the customer and how to reach her, keep reading.

 

Responsibilities:

  • Develop and manage a content marketing strategy that drives organizational goals from the top to the bottom of the marketing/acquisition funnel
  • Create content that is compelling to audiences, and consistent in terms of style, quality and tone of voice. Optimize content and user experience for all channels and formats including social media, search, email, onsite, mobile, video
  • Leverage insights into customer and data to develop content themes/topics that align with brand
  • Develop a content calendar and integrate content with other marketing campaigns
  • Constantly track performance and user feedback. Take a analytical lens to the work to continuously improve and reach goals
  • Develop and implement best practices for content creation, distribution, and analysis; consistently measuring the business goal behind the creation of content
  • Become immediately immersed into the Rent the Runway business, understanding the customer, how to reach her, think like her, and intuitively understanding what would resonate with her
  • Manage content team including editors, videographers, social media managers

 

Qualifications:

  • BS/BA and 7-10 years of experience required (digital marketing, e-commerce, or publishing experience preferred).
  • Outstanding editorial skills – in words, images, and video
  • Adept at social content creation and distribution
  • Obsession with mobile and video. Social media maven
  • A passion for bringing technology and data into content creation
  • Fluency in web analytics tools, social media marketing applications, and social platforms
  • Background in content management and SEO a plus
  • Passionate team player with strong presentation, team building, and project management skills
  • Resourceful, adaptive, and a master at triage; willing to relentlessly iterate and improve
  • No drama, get-things-done attitude